Chapter 3 ©The McGraw-Hill Companies, Inc., 2001Irwin/McGraw-Hill Donald Cooper Pamela Schindler Business Research Methods

Chapter 3 ©The McGraw-Hill Companies, Inc., 2001Irwin/McGraw-Hill The Research Process

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style The Management-Research Question Hierarchy Slide Management Dilemma Measurement Questions Investigative Questions Research Questions Management Questions Management Decision

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Working with the Hierarchy Management Dilemma äThe symptom of an actual problem äNot difficult to identify a dilemma, however choosing one to focus on may be difficult Slide 3 - 2

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Working with the Hierarchy Management Question Categories äChoice of purposes or objective äGeneration and evaluation of solutions äTroubleshooting or control situation Slide 3 - 3

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Working with the Hierarchy Fine tune the research question äExamine concepts and constructs äBreak research questions into specific second-and-third-level questions äVerify hypotheses with quality tests äDetermine what evidence answers the various questions and hypothesis äSet the scope of your study Slide 3 - 4

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Working with the Hierarchy Investigative Questions äQuestions the researcher must answer to satisfactorily arrive at a conclusion about the research question Slide 3 - 5

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Working with the Hierarchy Measurement Questions äThe questions we actually ask or extract from respondents Slide 3 - 6

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Other Processes in the Hierarchy Exploration äRecent developments äPredictions by informed figures about the prospects of the technology äIdentification of those involved in the area äAccounts of successful ventures and failures by others in the field Slide 3 - 7

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Research Process Problems äThe Favored Technique Syndrome äCompany Database Strip-Mining äUnresearchable Questions äIll-Defined Management Problems äPolitically Motivated Research Slide 3 - 8

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Designing the Study Select a research design from the large variety of methods, techniques, procedures, protocols, and sampling plans Slide 3 - 9

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Resource Allocation & Budgets äGuides to plan a budget äProject planning äData gathering äAnalysis, interpretation, and reporting äTypes of budgeting äRule-of-thumb äDepartmental or functional area äTask Slide

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Evaluation Methods äEx Post Facto Evaluation äPrior Evaluation äOption Analysis äDecision Theory Slide

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Contents of a Research Proposal äStatement of the research question äBrief description of research methodology äPilot Testing äData collection äData preparation äData analysis and interpretation äResearch reporting Slide

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Data Collection äCharacterized by äabstractness äverifiability äelusiveness äcloseness to the phenomenon äTypes äSecondary data äPrimary data Slide

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Final Steps in Research Data analysis äReporting the results äExecutive summary äOverview of the research äImplementation strategies for the recommendations äTechnical appendix Slide