Monroe Community College and Career Coach Todd M. Oldham February 28, 2012

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Presentation transcript:

Monroe Community College and Career Coach Todd M. Oldham February 28, 2012

About MCC 17,699 credit enrollment 37,301 total enrollment 90 Degree and Certificate Programs Multi-Campus Community College Serving Community of Rochester in Monroe County, New York

Why Career Coach at MCC Newly formed division for Economic and Workforce Development Actively promote applied-STEM, CTE and middle-skill career pathways to students and parents Proactively address shortages in educational pipeline Increasing enrollment within MCC’s Career Technical Education programming

MCC’s Career Coach Messaging Strategy Messaging directly linked to strategy around the new division and MCC’s middle-skills agenda Career Exploration Tool Research and national conversation around aligning community colleges to their local labor market and the impact to workforce development Created a Logo and Promotional Materials Tied messaging together in a one page essay Developed a formal launch plan with timeline

MCC Career Coach Launch Plan Target Audiences: MCC students and employees MCC Foundation Secondary schools, including Skill Centers (students, teachers, counselors) Parents of current and prospective students Partners – current and prospective Business and industry State University of New York - SUNY Community Based Organizations Public libraries

Promotions (electronic, print and online) Use student testimonials for promotional opportunities Reach students through faculty and key offices Workshops (demos by MCC experts) for students, employees College-related events, such as expos, fairs and open houses Greater Rochester community Workshops (demos by MCC staff) High-school and college-related events, such as expos and fairs Share information with high schools Use student testimonials for promotional opportunities Incorporate into messages at speaking engagements Tactics

Tactics SUNY – Production of video that promotes tool Media – Local media: print and news – Repeat message in future communications where appropriate

Community Response Strong media interest 5,000 hits to site since launch K12 and Community Based Organizations Libraries and Workforce Investment Partners Opportunity at several levels to embed tool within future curriculum initiatives both internally and externally Need to continually reinforce use of the tool – Measured by hits, conversions and time per session

Questions?