Roma Inclusion pilot project: Information and awareness raising DG REGIO conference “Monitoring and Evaluation of Roma projects and policies” 30 November.

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Presentation transcript:

Roma Inclusion pilot project: Information and awareness raising DG REGIO conference “Monitoring and Evaluation of Roma projects and policies” 30 November 2010

Matthias Verhelst: coordinator learning and evaluation “Come with us and be the change”

Three Components: Documentary film & clips Sports events Grassroots campaigns Four countries: Albania, Bulgaria, Italy, Romania Implementing partners: Policy Center for Roma and Minorities (Romania) Integro Association (Bulgaria) Roma Active Albania

Approaches: Documentary and clips: Real life stage: Ferentari ghetto Large range of audiences & channels Message laboratory Sports events: Broad outreach High visibility Stakeholder involvement Grassroots Community involvement Civic & youth mobilization Local action & peer-to-peer exposure

Common elements: Opportunity & context Key role messenger – framing exercise Establishing sustainable partnerships Capacity building: Young Roma Professionals

DG REGIO conference “Monitoring and Evaluation of Roma projects and policies” 30 November 2010

Overall objectives: Raise awareness and cha(lle)nge attitudes Political will: commitment to action Learning: campaign methodology Challenges: Limited timeframe Difficult context Lack of established models for evaluation

Outcome assessment & data collection: 1. Film, documentary and sports: Media footprint as proxy indicator for public awareness Baseline study - “Roma in the Media in Italy and Romania” - Primary and secondary sources - Quantitative and qualitative Primary outcome assessment: - Continuous media monitoring (quantitative and qualitative) - Close audience reception assessment Secondary outcome assessment: - Dissemination and cooperation partnerships - Commitments / actions

Outcome assessment & data collection: 2. Grassroots: Attitudes and actions of local stakeholders Baseline studies: - “Local stakeholder attitudes to Roma inclusion ” (Bulgaria) - “Local Roma inclusion strategies” (Albania) - Survey among local stakeholders - Synthesis report Primary outcome assessment: - Attitude change local stakeholders - Partnerhsips for Roma inclusion: commitments and action Secondary outcome assessment: - Media footprint

DG REGIO conference “Monitoring and Evaluation of Roma projects and policies” 30 November 2010 More information: Follow the campaign: