The Broadband Home: The Role of HomePlug Sandy Teger and David Waks Co-Founders, BroadbandHomeCentral.com Asoka Press Conference Consumer Electronics Show.

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The Broadband Home: The Role of HomePlug Sandy Teger and David Waks Co-Founders, BroadbandHomeCentral.com Asoka Press Conference Consumer Electronics Show January 9, 2004 Copyright © 2004

Copyright © 2003 Slide 2 About Us: Professionally Sandy –18+ years with AT&T; multimedia strategy director Dave –Founder and R&D director, Prodigy Services Company Together as System Dynamics Inc. –Specialists in residential broadband –Consult for companies affected by residential broadband Projects included strategy, business economics, competitive analysis –Operate as industry resourcewww.BroadbandHomeCentral.com –Free monthly Report on the Broadband Home Subscribers in ~103 countries Global coverage--but must confess to somewhat US-biased outlook

Copyright © 2003 Slide 3 “Broadband Home” Our name for “connected home”, “smart home”, “digital home” Broadband access and in-home distribution network –Any kind of access (DSL, cable, wireless, fiber,…) –Any kind(s) of home networking (Wi-Fi, Ethernet, PLC, …) Multiple broadband devices –PCs, TVs, phones, game consoles, … and emerging appliances High speed –Megabits: Millions of bits per second –To the home, in the home and from the home “Always on” connection –Continuous connection –From the home to the outside world, and to the home from the outside “The Extended Home” –Includes the back yard, the garage, the car,… –Starting to encompass the town, the hotel, …

Copyright © 2003 Slide 4 The Promise of Broadband Work from home as easily as in the office Voice and video conferencing Music and TV everywhere in the home Share photos and videos with friends and family Untethered access Big jukeboxes of music, movies, TV and games Control VCRs, AC, lights from anywhere Telemedicine

Copyright © 2003 Slide 5 Our Broadband Home Movie Sandy and Dave’s Broadband Home

Devices and Wiring in Our Home TV A/V System Cable Gateway/firewall Cable Modem Internet TV Audio System Loudspeakers Speaker wiring Audio “Island” TV “Island” X10 PLC Lighting Lighting “Island” PC “Island” Analog Lines Analog Phone Analog Phone Phone “Island” CE “Island” Digital Camera Digital Camcorder LV wiring Heating Air Conditioning Controls HVAC “Island” Replay DVR TiVo DVR PRISMIQ AudioTron HomePlug PLC Cisco MTA USBSerial SIP Phone Legend - Devices - Ethernet wiring and networking - Other wiring and networking Notebook PCs Smart displays b/g Wi-Fi AP and adapters Ethernet switches and NICs CAT5 structured wiring Server Desktop PCs

Copyright © 2003 Slide 7 Home Networking—One Size Does NOT Fit All New construction: structured wiring is fundamental Mobile devices: Wi-Fi provides untethered access HomePlug –A wired backbone in the absence of structured wiring –A natural complement to Wi-Fi –Robust performance –Under-utilized, under-appreciated technology Asoka –Innovative packaging –Interesting products –Tested early products in our home mid-2002 – highest hits on our web site

Copyright © 2003 Slide 8 Connected By Design Tour Showhouse at Stardust Hotel –South parking lot Shows all connected products in real home setting –“Home of the present” –Sandy and Dave are “Broadband Architects” Broadband Internet Café – Cox Communications –Free phone calls anywhere in world (Cox VoIP) –Free Wi-Fi hot spot – access Come Visit Us! –Shuttle Bus across street from convention center –“Acoustiguide” guided tour

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