Nancy N. Soreide, NOAA/PMEL, Seattle, WA; and J. E. Overland, J. A. Richter-Menge, H. Eicken, H. Wiggins, and J. Calder 1
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Comprehensive resource Essays for the public Photos & videos FAQ Data, forecasts Science Announcements & features Audience scientists, students, teachers, decision makers and the general public Popular Top of google search results for ‘arctic’ 3
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6 Timely information on current state of the Arctic Updated annually Essays on 23 key topics Prepared by international team of 121 scientists from 14 countries Peer reviewed
7 YouTube video summarizes 2011 status - Succinct summary - Accessible from computers and mobile phones - Easily embedded in web pages by media, bloggers, science sites
8 What’s new in 2011? Persistent warming has caused dramatic changes in the Arctic Ocean and the ecosystem it supports. -reduced sea ice extent and thickness -freshening of the upper ocean -impacts increased biological productivity loss of habitat for walrus and polar bears
9 5 chapters Status indicated by traffic light Headline for each chapter Essays provide details for topics in each chapter Navigation brings all information to top level
10 Status Significant change Headline: Higher temperatures in the Arctic and unusually lower temperatures in some low latitude regions are linked to global shifts in atmospheric wind patterns. Essays: Temperature & Clouds Carbon dioxide & methane Ozone & UV radiation
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12 Video
Community-wide summary of expected September sea ice extent Monthly reports throughout summer Synthesize community- wide estimates Scientific rationale for range in estimates Not formal predictions 13
26 groups participated Sept 2011 minimum was 4.6 million km 2 Outlooks based on May data averaged 4.7 million km 2 Outlooks based on June data averaged 4.6 million km 2 Good performance of outlooks due in part to year-to-year persistence of ice conditions 2011 minimum depended more on initial late spring conditions than extreme weather conditions 14
15 Summarizes recent important Arctic science results … for a broader audience, beyond the scientific literature
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Engages the viewer Easily discoverable Clear storyline Accessible YouTube servers Supports embedding, smart phones YouTube searches Closed captioning 17
NOAA Arctic Theme Page – comprehensive resource Arctic Report Card 2011 – latest status Sea Ice Outlook - estimating September sea ice minimum Future of Arctic Climate and Global Impacts – latest science YouTube - effective science communication 18