Leaving a Legacy Investing in the future of sport Presentation at SportAccord April, 2007 Beijing

Make the game better Touch the world Build a better future FIFA Mission Statement

What does “legacy” mean to FIFA? COMPETITIONS (FIFA  LOCs) DEVELOPMENT (FIFA  local football federation) + Make the game better Touch the world Build a better future...An integrated approach using the same platform

FIFA’s competitions provide an ideal platform for leaving a legacy behind

Competitions build capacity in a host country in a number of ways (1/2) FIFA  LOC What benefits does the event create? Infrastructure development (stadiums, parking, press tribunes, pitches, training facilities, etc) Relationship with local and national governments – to realise stadium renovations, event financing, security, permits, visas and other essential elements Sophistication of event management – managing multiple (sometimes new) functions across multiple geographic venues Building capacity in new areas – protocol, media services, doping control, medical, etc. Increased knowledge of how to promote events – particularly in certain markets – what works and what doesn’t. Improved marketing capacities – increased awareness of sport, national team, personalities....and how your target customers behave! Improved national team programme – because the local team must win!

And provides tangible benefits afterward FIFA  LOC What does the legacy leave? Improved ability to host international matches (e.g., World Cup qualifiers as well as friendly matches) Improved ability to win right to host other significant tournaments (e.g., Copa America, Gold Cup Improved ability to market & sell international matches & football matches in general – in-depth knowledge of buyer behaviour in venue cities is key Improved infrastructure (e.g., stadiums)  increases value of marketing properties Improvement in organisation of local professional league & teams

...but development programmes which leverage the event – are critical! FIFA  local football federation New approach for FIFA’s women’s events establishment of national development plans (particularly for women’s football) establishment of grassroots & school football programmes that integrate with promoting the event involvement of governments (ministries of sport, education, health), which is enabled by hosting the event itself additional programmes & funding to build capacities for growth (educating coaches, referees, administrators)