These days… These days companies are making an effort to promote the fact that they are “going green.” Organic and certified food products are selling.

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Presentation transcript:

These days… These days companies are making an effort to promote the fact that they are “going green.” Organic and certified food products are selling like crazy. Think of the varieties of this healthy/save the world campaign you have witnessed. WHY is this happening? Why is it so successful?

yesterday marketing activities and strategies result in making products available [to customers] that satisfy the customers while making profits for the companies that offer those products.

another marketing is everything you do to place your product or service in the hands of potential customers.

And another… The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

And…. Marketing is the process of teaching/convincing consumers why they should choose your product or service over your competitors; if you are not doing that, you are not marketing. The key is finding the right method and defining the right message to use to educate and influence your consumers.

Marketers… Marketers track trends and consumer attitudes. Then, they make adjustments to allow for continued (increased?) sales and customer satisfaction.

marketing-flash-cards/ marketing-flash-cards/

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