A MARKET RESEARCH STUDY TO DETERMINE IF EXPANDING THE RAVEN’S NEST PUB WILL SATISFY THE STUDENTS OF FRANKLIN PIERCE COLLEGE Prepared for: The Raven’s Nest Pub Prepared by: Kristi Brooks Brian Hansen Keri Ellis Keith Richmond Maribeth Foley George Varoudakis

Introduction Franklin Pierce College was established in The Raven’s Nest Pub was started by a group of students in The original Pub was in the bottom of DiGrigorio and with the building of the campus center, it was moved to the lower level. At first, the Pub had a bar setting and was open to both students, faculty and staff. The Pub has evolved into being a hang out for all students to enjoy, offering food after hours and a maximum of 2 drinks per sitting. Franklin Pierce College Catalogue

Problem Statement Research is necessary to determine how to expand the Raven’s Nest pub in order to meet the needs of Franklin Pierce College students in Rindge, New Hampshire.

Research Objectives 1) Determine if a new location on campus will attract new customers. 2) Determine whether Expanding the Pub will increase efficiency. 3) Determine if expanding the Pub will create consistency in the service provided.

Methodology Population of Franklin Pierce College: 1,600 students Our Sample Size: 100 Formulated a data collection form (survey) Convenience Sample: We asked students in the campus center, dorms and classes if they would fill out our surveys. Analyzed the data with SPSS software. Franklin Pierce College Catologue

Our Survey Questions 1: How do you purchase your food at the pub? 2: How satisfied were you the last time you went to the Pub? 3: How satisfied were you with the number of employees working at the Pub? 4: On average, how often do you eat at the Pub during a week? 5: The last time you order from the Pub, did you eat there, or was your food delivered to your dorm room? 6: How long was your wait for food form the Pub? 7: Do you like the Pub atmosphere? 8: If you answered “No” on question number 7, what would you rather see more or at the Pub? 9: Do you like the current location of the Pub? 10: If you answered “No” on question number 9, where would you like to see the Pub moved to? 11: What kind of improvement would you most like to see added to the Pub? 12: Indicate your gender. 13: Indicate your year at Franklin Pierce College.

How do you purchase your food at the Pub? Results

How Satisfied were you the last time you went to the Pub?

How satisfied were you with the number of employees working at the Pub?

On average, how often do you eat at the Pub during a week?

The last time you ordered from the Pub, was your food delivered or did you eat at the Pub?

Last time you ordered form the Pub, how long was your wait?

Do you like the Pub atmosphere? What type of atmosphere would you most like to see?

Do you like the current location of the Pub? Where would you like to see the Pub moved to?

What kind of improvement would you most like to see added to the Pub?

This cross-tab shows that our sample was mostly unsatisfied with the service of the pub however the number of employees working there was mostly satisfactory. This cross-tab shows that most people are unsatisfied with its service, so they go to the pub no more than twice a week.

This cross-tab shows that there is not much difference in the use of the Pub by each class. This cross-tab shows that upperclassmen want to see bar settings more than underclassmen.

This cross-tab shows that the longer people had to wait for food, the more unsatisfied they were. RECAP

54 students used the meal points to purchase food at the Pub 35 students were unsatisfied with the Pub. Most students were either neutral or satisfied with the number of employees working Most students eat at the Pub 0-2 times a week 56% of Pub food is delivered 27 students out of 100 waited over an hour for food 18% of students would like to see a sports bar setting and 50% were happy with it’s current atmosphere 61 students like the current location, however 16% want it to be moved to the Marcucella Hall area and 15% want it on the lake 39 students want the Pub to be open for a longer period of time

Limitations Time Scheduling Population Sample Size SPSS Software Client is being truthful with his problem. Respondents are being truthful while filling out surveys. Assumptions

Discussion We found that people would like to see the Pub open longer hours, much like Charlie’s at Assumption College.

Conclusions The majority of students are content with the current location of the Pub and would not like to see it moved. The respondents agree that expanding the hours and creating a sports bar atmosphere will accommodate the needs of the students Students are unsatisfied with the service provided by the Pub, so they utilize its service less than twice a week. Students are satisfied with the number of employees working at the Pub, but increasing the overall size and atmosphere will increase the number of students who patronize the Pub.

Recommendations The Pub should be open for a longer period of time in order to meet the needs of students Creating a sports bar atmosphere would attract more customers Hiring more drivers would increase the efficiency of their delivery service

Any Questions? THE END!