The Business Case for Corporate Social Responsibility Ken Eudy CEO Capstrat

Definition of CSR Managing and measuring issues that affect a corporation’s reputations, responding effectively to the growing interests of a range of stakeholders.

CSR – US vs. Europe US CSR = Philanthropy Europe = Operating the core business in a socially responsible way, complemented by investment in communities for solid business reasons.

The Triple-Bottom Line 1. Net income – the traditional bottom line 2. The social bottom line 3. The environmental bottom line -

The “Real” Bottom Line “Ultimately corporate social responsibility is about the bottom line. If a firm wants to recruit the best talent, if you want more customers to buy your products and services, and if you want to attract more investment, then a company must be aware of corporate social responsibility. And this all translates to the bottom line.” -Mike Rake, Chairman, KPMG International

CSR in B2C and B2B Research shows that consumers are more likely to choose products that are associated with social responsibility. Many companies are imposing social and environmental standards on second- and third-tier suppliers. -Dr. Priscilla Wisner, “Sustainable Economic Growth and Social Responsibility”

Key Indicators of CSR 1. Real estate and facilities 2. Employment Practices 3. Product and Service Development 4. Investments 5. Philanthropy and Community Investment -

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Making the Business Case for CSR: Improved relations with the investment community; better access to capital Enhanced employee relations – recruitment, motivation, retention, learning and innovation, and productivity Stronger relationships with communities and enhanced permission to operate Improved reputation and stronger brand -

For more information What Matters Most: How a Small Group of Pioneers Is Teaching Social Responsibility to Big Business, and Why Big Business Is Listening by Jeffrey Hollender