Marco Brandstaetter Business Development, DE-CIX Management GmbH The (unknown) arguments for peering

Known argument 1: Peering is cheaper than IP Transit The unknown arguments for peering #3 Still the main argument for peering The truth of this argument is shrinking in some regions and for smaller bandwith as peering models are based on flat fees for ports. It´s the main argument used for the management to get the aproval for peering – but don´t use only that argument!

Known argument 2: Lower latency The unknown arguments for peering #4 You have a shorter path by using peering This should result in lower latency but it´s not a must This argument is definitely too technical for your management

Unknown argument 1: Recognition The unknown arguments for peering #5 Peering on an IXP is also marketing for the company The ANEXIA / MEDIANOVA example This is especially true when it comes to peering on international IXPs

Unknown argument 2: Collaboration The unknown arguments for peering #6 An IXP is a big marketplace for more than just IP packets An IXP is the perfect interconnection point for MPLS and other data projects (multinational….) VLANs over the IXP make it easy to build a Business Case (instead of expensive NNIs).

Unknown argument 3: More revenue thru peering The unknown arguments for peering #7 Killer argument for all who are selling IP transit (maybe not for the Tier1´s….) With the shorter path over peering you will attract more traffic in a multi homed szenario from your customer Works also for existing customers

Example i3b – IP Transit for Hutchison 3G The unknown arguments for peering #8

Unknown argument 4: UAE-IX is here use it! The unknown arguments for peering #9 Proof of concept regional peering is possible in GCC 20+ Networks in less than a year Content coming to the region Content coming from the region

RTT to Content Basics/Peering #10 This is the situation in Europe (eg. Vienna/Austria) So typical from Austria it is around 1 msec to 30 msec (except Twitter = USA)

RTT to Content Basics/Peering #11 This is the situation in GCC example Riyadh 1 ISP without UAE-IX peering (blue = RTT in Europe)

RTT to Content Basics/Peering #12 This is the situation in GCC example Riyadh 2 ISP with UAE-IX Peering (blue = RTT in Europe)

RTT to Content Basics/Peering #13 This is the situation in GCC CONFERENCE ROOM ! ISP with UAE-IX Peering (blue = RTT in Europe)

Basics/Peering #14 Impact of IOS 7 on UAE-IX Traffic!!

Short UAE-IX Update The unknown arguments for peering #15 22 Customer Networks signed 55 % of all Access Users of GCC Region now ready for peering at the UAE-IX Reseller Modell will be announced soon UAE-IX will be operated by a daughter company of DE-CIX International under it´s own licence very soon Connecting soon –STC –Google

Announcement for Peering Workshop The unknown arguments for peering #16 Peering Workshop in Dubai 25. September 2013

The unknown arguments for peering #17 Q & A

The unknown arguments for peering #18 Thanks for your attention!