 Data Presentation Showing the public’s preferences of the Haagen-Dazs products

How is the quality of Haagen- Dazs products?

Analysis  All of our surveyed customers are at least satisfied with Haagen-Dazs’ products.  The data could also suggest that we could go further with our investments and amplify the number of stores we have and maybe attract more customers.

What types of products do you purchase at Haagen-Dazs?

Analysis  The data shows that the majority of Haagen-Dazs’ customers choose to buy ice-cream cones or cups.  None of the surveyed customers buy Dazzlers, Baristos, Sorbet sippers nor smoothies. This could mean that Haagen- Dazs must include them more often in their advertisements.

Do you order a take-out or do you eat at a table in Haagen- Dazs store?

Analysis  In this chart we can see that most people take out their ice creams from the store.  By using this data Haagen-Dazs could enhance their stores or even start a new line of restaurants selling only ice cream based products.

Are you able to find your favorite Haagen-Dazs favors at your local Haagen-Dazs store or retailer

Analysis  This data shows that a few people do not find their favorite flavors in the stores so Haagen-Dazs must make sure that all of the different flavors are reaching the stores.

New experimental flavors of the basics

Analysis  The data shows that most of the surveyed people prefer Haagen-Dazs to continue producing the basic flavors that are preferred by the costumers  Haagen-Dazs does not need to recruit new members to R&D, just stick to the basics

Prices of Haagen-Dazs products

Analysis  The survey displays that most of Haagen-Dazs’ customers do not find the price of the products way too high, just slightly higher than preferred  This further enforces the luxuriousness of the brand of Haagen-Dazs and at the same time keeping its customers happy

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