Childhood Immunization Health Communication Presentation April McKinney.

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Presentation transcript:

Childhood Immunization Health Communication Presentation April McKinney

Opener

Childhood Immunization l Greatest public health achievement l Misconceptions l Necessity

Formative Research l Evaluate attitudes, beliefs, knowledge l Survey –Demographics –Childhood immunization l Provo, Utah Valley l Personally distributed and collected

Target Audience

Communication Objectives By Summer 2003, clarify misconceptions and increase awareness regarding the benefits of childhood immunization by 75% among women of childbearing age in Provo.

Key Benefits to Promise l Peace of mind l Protection l Safe community

Methods Used to Pretest l 2 Focus groups –Mothers –Future mothers

Stay Alive--Immunize!

Channels and Openings l Health professionals l Television l Print l Internet l Health departments l OBGYN/Pediatric offices l Baby and children-related venues