Reaching new audiences Search YouTube Display Remarketing National Acquisition Strategies: Digital

National Acquisition Strategies: Social Reaching new audiences with low acquisition costs

National Acquisition Strategies: Mail, Phone, Website,

What’s Working … Where We Need To Focus… Acquisition Retention & Awareness

Membership Retention

Increase Membership Awareness: –Educate that we are a membership organization and 100% self-supported –Membership is a way to give back –Membership dues count toward your total giving to the University At the Club Level

National Retention Strategies: Mail

National Retention Strategies:

Non-Member vs. Member National Retention Strategies: Website

Bringing It Together: Clubs are the “home” to our members (gives meaning to our signature thought: For those that leave Michigan, but for whom Michigan never leaves) Clubs are a strategic focus for membership moving forward Clubs play an integral role in acquiring and even a bigger role in retaining members through all of your activities and engagement Working together across the whole organization to support clubs in driving membership

Appendix

Membership Message