Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1-1 Chapter One: What is Public Relations, Anyway?
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1-2 In the early 21 st century, public relations and social media have emerged as powerful societal forces. social media Together, they have revolutionized the way we communicate with key publics around the world. What current events can you think of that underscore this new reality?current events new reality
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1-3 In numbers: It is a multi-billion dollar business practiced by 320,000 professionals in the U.S. alone. Employment growth is expected to grow by 21% between now and 2020 (faster than avg. occupations) Public relations has grown rapidly across the globe: From Europe to China; Latin America to Africa.
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1-4 Let’s define the field…
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1-5 One definition to consider……
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1-6 “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1-7 R = Research A = Action A = Action C = Communication E = Evaluation
B: Background R: Research O: Objectives S: Strategy I: Implementation E: Evaluation Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1-8
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1-9 “Ho Ho Ho—Out Goes the I-Man” Review this case on page 17 & 18. As a class, discuss: Had you been advising Imus, what would you have counseled him to do/say after making his racial slur? How would you have counseled him with respect to Al Sharpton? Would you have gone on Sharpton’s radio show? Imus on “Today” with Matt and Al Imus on “Today” with Matt and Al