Our Experience Counts Facebook Business Page Evaluation David Bokash, Business Advisor Alameda County SBDC November 11, 2010
Facebook: Browse All Pages
Facebook Business Page Comparison CLIENT PAGE EVALUATED: Our Experience Counts BENCHMARK PAGE: Starbucks Coffee OTHERS CONSIDERED: National Public Radio (NPR) Zachary's Chicago Pizza
Starbucks Coffee Facebook Page: Website: Simplified URL: User Name (aka “Vanity URL”)
Starbucks Coffee – Facebook Page Summary Homepage [“Current default Pumpkin Spice Tab”] Pumpkin Spice Tab [Custom Application: see, join, send functionality.] Wall Tab Info Tab Starbucks Card Tab [Custom Application] Around The {…World} Tab Check In Tab [Facebook Places Application] Events Tab [RSVP and Guest List functionality] Polls Tab [Utilizes ??? Polling Application] OTHER TABS: Photos, Videos, Notes, Links, Discussion Board, and Reviews
Pumpkin Spice (Tab) Custom Application: See, Join & Send Functionality “Follow Starbucks on Twitter & link to Website”
Info Starbucks Facebook Page & Link
Starbucks Card (Tab) Custom Application: “Give a Gift” Custom Application: “Manage My Starbucks Card”
Around The {World} (Tab)
Check In (Tab) Facebook Places Application: “Check in at any Starbucks”
Events (Tab) RSVP and Guest List Functionality
Videos (Tab) Starbucks Created Videos Friend Submitted Videos
Notes (Tab) Notes submitted January 2009?
Links (Tab)
Polls Tab Poll Application “User Interaction”
Discussion Board Facebook Connect: “Allows Facebook Members to interact from the Company’s Website.”
Our Experience Counts Facebook Page: Website:
Our Experience Counts Facebook Page Main Page (Wall) Information Tab Photos Tab Discussions Tab Links Tab
Main Page: Wall “Follow OEC on Twitter” “Link to OEC Website”
Information (Tab) “Facebook Page & Link”
Photos (Tab) Include Photos from: Jackie Speier's Job Hunters Boot Camp Pursuing Entrepreneurship" TV Show Strategies for Overcoming Age Bias Presentation Others Live Events?
Discussions (Tab) “Need to encourage user interactions!”
Links (Tab) “Need to encourage user interactions!”
Recommendations: OEC Facebook Page Main Page (Wall) “Include link to OEC Website & Twitter!” Information Tab “Include Facebook Page & Link!” Photos Tab “Include photos from live events!” Discussions Tab “Need to encourage user interactions!” Links Tab “Need to encourage user interactions!” Video Tab “I nclude short clips of TV Shows, Webinars, etc.” Polls Tab “Encourage user interaction” Notes Tab “Display extracted content of OEC Website Blog using RSS Feed.” OTHER Obtain User Name (aka “Vanity URL”) Set Update/Maintenance Intervals for Facebook Page Content Add Facebook Connect Functionality to the OEC Website