Online Video - State of the Nation 1 Nick Bolton Media and Entertainment Sector Manager, Viocorp Amy Weinberger Vice President ANZ, comScore

Introduction International trends Local trends Online video trends The future Twitter hashtag: #viocorp Agenda 2

comScore is a Global Leader in Measuring the Rapidly Evolving Digital World, Blanketing the Globe with a Local Presence 3

comScore’s Innovative Approach Revolutionizes Measurement 4

5 comScore History of Leadership and Innovation

APAC Accounts for Largest Share of Global Online Visitors, but Lags in Relative Engagement 6 Source: comScore Media Metrix, Visitors age 15+ Home/Work Location, October 2011

7 Portals Lead as Largest Global Category, Social Networking Accounts for Most Time Source: comScore Media Metrix, Visitors Age 15+ Home/Work Location, Worldwide, October 2011 Social Networking Accounts for 19% of all Global Online Minutes, Leading all Categories

Today’s Online User in Australia 8 Averaged 20.6 hours online in October Consumed more than 1,800 pages of content Performed 152 search queries Spent nearly 5 hours social networking Watched 13.5 hours of online video Source: comScore Media Metrix, Visitors Age 6+ Home/Work Location, Australia, October 2011

Social Networking Accounts for 1 in Every 5 Online Minutes in AU 9 Source: comScore Media Metrix, Visitors 6+ Home/Work Location, Australia, October 2011 *Based on Top 100 Properties by Unique Visitors

10 5.3% of Total Internet Traffic Originates from Non-Computer Devices in Australia Source: comScore Device Essentials, August 2011

11 Tablets Drive 30% of Non-Computer Traffic in Australia Source: comScore Device Essentials, August 2011

Online Video is Global: More than 200 Billion Online Videos Viewed Globally in October 12 Delivers 2 of Every 5 Videos Viewed Worldwide Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Worldwide, October 2011

Australia Falls Outside of the Most Engaged Global Video Markets… 13 Australia averages videos per viewer Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, October 2011 Online video reaches 82% of Australia’s web population

14 But Australian Online Video Usage is Growing Quickly Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011

15 Duration Moves Upwards as Long-Form TV Content Moves Online Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October % vs. year ago in total online video minutes, driven by just a 10% increase in unique viewers

Snapshot of Australia’s Online Video Market 16 Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011

Males Consume Significantly More Online Video than Females in AU 17 Males in Australia account for…. 52% of Viewing Audience, but 66% of Viewing Minutes Females in Australia account for…. 48% of Viewing Audience, but 34% of Viewing Minutes Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011

Top Online Video Destinations in Australia 18 Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011 Millions of Unique Viewers of Video Content

19 In the U.S., 1/3 of Individuals Regularly use the Internet for TV Show Consumption Source: comScore Study: May, 2011, U.S.n = 2832

20 Cross-platform Viewers Skew Significantly Younger Source: comScore Study: May, 2011, U.S.n = 2832

21 Trends to Watch Source: comScore Video Metrix, U.S. and Australia, October 2011

Viocorp connects content and viewers through innovation How to connect content and distribution 22

Reaching audiences across multiple devices 23 What is it ? Giving viewers a consistent experience across desktop, tablet and mobile Who is doing it ? CommSec Sydney Opera House TonTon How can Viocorp help you ? Automatic device detection and support for all major devices Advice on how best to deliver your content across new platforms

Reaching audiences across multiple channels 24 What is it ? Streaming events across YouTube, Facebook, iPhone Apps Who is doing it ? Vivid Festival Sydney Opera House TedX Conference Virgin Mobile Sky News Federal election How can Viocorp help you ? Viocorp is a YouTube premium partner Experience of delivering online video into most social media channels

Reaching audiences across multiple channels 25 What is it ? Live streaming digital marketing events into Facebook fan pages Who is doing it ? NRMA Challenge Vodafone Pinata Challenge SonyEricsson Xpedia How we can help you ? Experience of streaming into Facebook Live stream from anywhere using liveBOX technology

The future: The Connected Home

The future: The Connected Home

and beyond – IPTV - TonTon Project: Changed how a country how watches TV 1 billion ads served in 12 months Recommendation engine

Thank You 29