THE POWER OF SENSE

DEBRIEF THE BRAND: TARGET AUDIENCE:GOALS: -Raise Awareness about deafblindness desease -Raise the profile and public engagement of Sense International -Engage a younger audience, in order to create long-term supporters -Increase traffic to Sense digital properties Sense International is a global charity that supports children affected by deafblindness and their families. They co-operate with local organizations and professionals in order to identify deafblind children and to support their education. Young people aged 18-25, both in the UK and in the countries where Sense International works. They’ve just finished high school and most of them are University students and looking for an international experience.

COMMUNICATION IS THE KEY OF HUMAN INTERACTIONS. TODAY MEDIA AND TECHNOLOGICAL EVOLUTION ALLOWS PEOPLE AND BRANDS TO CONNECT EACH OTHER ACROSS THE WORLD, FASTER AND EASIER THAN EVER. TODAY WE HAVE THE OPPORTUNITY TO DO THINGS WE BELIEVED IMPOSSIBLE.

DEAFBLINDNESS DENIES ALL THESE OPPORTUNITIES -TACTILE COMMUNICATION -BRAILLE -TRACKING -TACTILE FINGERSPELLING -SPEECHREADING -PRINT ON PALM A DEAFBLIND CHILD DOESN’T KNOW HOW TO COMMUNICATE. THE MAIN WAY HE CAN EXPRESS HIMSELF IS THROUGH THE SENSE OF TOUCH.

ON THE OTHER HAND OUR TARGET IS ALWAYS ON YOUNG PEOPLE AGED HAVE INFINITE WAYS TO COMMUNICATE. THEY NEVER STOP AND TOUCH GESTURE ON MOBILE IS AT THE BASE OF THEIR DAILY EXPERIENCE. THEY USE IT TO DO EVERYTHING: GET IN TOUCH WITH PEOPLE, BOOK A VACATION, WATCH A VIDEO, GET ENGAGED WITH BRANDS… -SOCIAL NETWORKS -ONLINE VIDEO -BLOGS -GAMING -INSTANT MESSAGING -APPS

WE WANT THE AUDIENCE TO EXPERIENCE THE DIFFERENCE BETWEEN ITS FORMS OF COMMUNICATION AND A DEAFBLIND’S ONE, IN ORDER TO ACTIVELY INVOLVE IT IN SENSE INTERNATIONAL’S CAUSE.

"TOUCH THE DIFFERENCE" THROUGH THE LATEST TECHNOLOGIES WE’LL LET YOUNG PEOPLE TRY A UNIQUE TACTILE EXPERIENCE.

HOW TO DO IT A SPECIAL EVENT OUTSIDE THE MAIN LONDON UNIVERSITIES, WHERE STUDENTS WILL BE ABLE TO FEEL TACTILE EXPERIENCES ON TOUCH SCREENS. IT IS MADE POSSIBLE BY AN INNOVATIVE TECHNOLOGY CALLED REVEL (REVERSE ELECTROVIBRATION). REVEL IS A WEARABLE TACTILE TECHNOLOGY THAT MODIFIES THE USER’S TACTILE PERCEPTION OF THE PHYSICAL WORLD. THE EXPERIENCE WILL BE FOCUSED ON THE FACT THAT TOUCH IS THE ONLY WAY A DEAFBLIND CHILD CAN PERCEIVE THE REALITY. PEOPLE WILL BE INVITED TO THE EVENT THROUGH FACEBOOK AND IT WILL RESONATE ON TWITTER THROUGH #touchthedifference, PROVIDING A DIRECT LINK TO SENSE INTERNATIONAL DIGITAL PLATFORM AND THE CHANCE TO MAKE AN INSTANT DONATION.

AFTER THE EVENT, WE’LL USE FACEBOOK AND TWITTER IN TWO DIFFERENT WAYS: IT WILL HAVE A GREAT RESONATION ON SOCIAL #1 NURTURE THE CONVERSATION #2 CATCH NEW SUPPORTERS THE ATTENDEES WILL SHARE HOW THEY’VE TOUCHED THE DIFFERENCE AND THE USER WHO GETS MORE INTERACTION WILL BECOME THE SENSE INTERNATIONAL YOUNG AMBASSADOR SOCIAL ADS (INCLUDING THE VIDEO CASE HISTORY OF THE EVENT) WILL INVITE USERS TO EXPERIENCE #touchthedifference AND TO VISIT SENSE INTERNATIONAL WEBSITE

TOUCH THE DIFFERENCE… …WILL RAISE YOUNG PEOPLE AWARENESS ABOUT DEAFBLINDNESS DISABILITY THROUGH AN ACTIVE ENGAGEMENT. …WILL LET THEM APPROACH SENSE INTERNATIONAL IN A DIFFERENT AND ORIGINAL WAY. …WILL FEED SENSE INTERNATIONAL EDITORIAL PLAN WITH SOCIAL POSTS AND USER GENERATED CONTENT AND INCREASE THE TRAFFIC OF ITS INSTITUTIONAL WEBSITE. …WILL MAKE THE DIFFERENCE.