Local Offers Opportunity

Consumers - looking for good deals / Find and share the shopping experience 1 1 CBS uses local assets and broadcast power to sell deals Retailer - receives sales and increased awareness with no upfront risk Featured for 24 hours, available for 48 hours CBS promotes the deal via marketing channels Revenue split of gross, 50% back to advertiser Overview

Featured Deal A unique deal is prominently featured on the Local Offers homepage for 24 hours. Featured Deal A unique deal is prominently featured on the Local Offers homepage for 24 hours. Local Offers Homepage Previous Deals Prior offer remains on the site for an additional 24 hours after being featured. Previous Deals Prior offer remains on the site for an additional 24 hours after being featured.

Game Dynamics Countdown ticker to increase sense of urgency to consumers Quantity sold to reinforce buying behavior Game Dynamics Countdown ticker to increase sense of urgency to consumers Quantity sold to reinforce buying behavior Sharing Incentives User receives $10 credit when their friends buy via Facebook, Twitter, and Great way for any business to generate buzz on social media channels Sharing Incentives User receives $10 credit when their friends buy via Facebook, Twitter, and Great way for any business to generate buzz on social media channels Featured Deal

CBS Local Homepage placement CBS Local Homepage placement What Merchants Get Commercials Minimum 150X Live and recorded commercials promoting Local Offers and the deal of the day Commercials Minimum 150X Live and recorded commercials promoting Local Offers and the deal of the day Viral Distribution Incentives to consumers for share deals via Facebook, Twitter, and Viral Distribution Incentives to consumers for share deals via Facebook, Twitter, and Guaranteed Customers Users pre-pay for discount, guaranteeing that they show up to establishment Guaranteed Customers Users pre-pay for discount, guaranteeing that they show up to establishment Merchant Benefits No upfront cost It costs nothing to run a 50/50 revenue share promotion No upfront cost It costs nothing to run a 50/50 revenue share promotion Influx of Capital Check is mailed to the merchant immediately after the sale ends Influx of Capital Check is mailed to the merchant immediately after the sale ends Low Risk Effective way to acquire new customers and cost proportional to success Low Risk Effective way to acquire new customers and cost proportional to success Benefits Daily Marketing blast and Facebook push with Daily offer to over 100K consumers Daily Marketing blast and Facebook push with Daily offer to over 100K consumers

1.Merchant prints list off and crosses names off as vouchers are redeemed (works well for one location) 2.Merchant logs into site and verifies voucher ID 3.Merchant users phone verification system 4.Merchant supplies a block of one- time-use barcodes 5.Gift Cards: $2 mailing fee per order comes out of Merchant’s rev share Five Different Options: Voucher Verification by Merchant

Merchant NameHeadlineLocationItem PriceQuantity Bought Gross Sales Revenue Jack Frost Big Boulder $25 for Ski and Snowboarding Lift Tickets ($50 Value) Philadelphia$ Gross: $52,625 PJ's Pub $25 for $50 Worth of Food and Drinks at P.J. Whelihan's Pub Philadelphia$ Gross: $51,150 Ruth's Chris Steak House $25 for $50 Worth of Food and Drinks at Ruth's Chris Steak House Baltimore$ Gross: $25,000 Tark’s Grill $25 for $50 Worth of Food and Drinks at Tark's Grill Baltimore$ Gross: $23,950 Wolfeboro Inn $100 for 2 Nights at the Wolfeboro Inn ($240 Value) Boston$ Gross: $15,300 Morton Williams Supermarkets $15 for $30 Worth of Groceries at Morton Williams Supermarkets New York$ Gross: $15,000 Costas Inn $25 for $50 Worth of Food and Drinks at Costas Inn Seafood Restaurant Baltimore$ Gross: $10,425 The Water Works Restaurant $25 for $50 Worth of Food and Drinks at The Water Works, Philadelphia's Landmark Dining Experience Philadelphia$ Gross: $10,050 Top Deals