Preparing Your Company for Social Media Challenges 23 rd Annual Corporate Counsel Conference 1 Orrie Dinstein GE Capital Geanne Rosenberg Baruch College of the City University of New York Sara Jane Shanahan Sherin and Lodgen LLP

Internal Sources of Challenges 23 rd Annual Corporate Counsel Conference 2 Careless Employees Data-leaking employees Whistle-blower employees Challenge

External Sources of Challenges 23 rd Annual Corporate Counsel Conference 3 Challenge Customers Data hackers Journalists Social Responsibility Groups Governmental Regulators

Social Media Usage 23 rd Annual Corporate Counsel Conference 4 25% of search results for the world’s 20 largest brands are links to user generated content Twitter has 75 million users and is adding 300,000 a day YouTube is the second largest search engine on the web 3.5 billion pieces of content are shared each week on Facebook Source: engaguemedia blog

Consumer products company, BigCo, is looking to acquire SmallCo, which is located in Smallville, a one company town Pre-Merger Leaks 23 rd Annual Corporate Counsel Conference 5

Securing Data Post Merger 23 rd Annual Corporate Counsel Conference 6 Identify and secure servers; upgrade firewalls Identify and encrypt laptops and remote computers, PDA’s, BlackBerry devices Issue password protected PDA’s

Laid off Salesman Posts Customer List 23 rd Annual Corporate Counsel Conference 7 John V. Sales Just left SmallCo! Who wants some good leads on customers? Here are my top 25 customers: 1.Jane Doe 2.Ben Business 3.McCompany

Factory Worker Discredits Products 23 rd Annual Corporate Counsel Conference 8

Customer Claims Injury from Flawed Product 23 rd Annual Corporate Counsel Conference 9 #bigcompanydangerous Big Co #faultyproducts

Journalist Writes Articles on Product Risk 23 rd Annual Corporate Counsel Conference 10 Risk Cited in Popular BigCo Product

Government Regulators Investigate Public Reports 23 rd Annual Corporate Counsel Conference 11 Attention Big Co Request for Documents RE: Consumer Safety and Procedures

Questions? 23 rd Annual Corporate Counsel Conference 12