May 2013 Umberto Milletti, Accelerating Revenue with CRM Intelligence™

InsideView Is CRM Intelligence SLIDE : 2

A Blockbuster Year for InsideView SLIDE : 3 1,300 New Companies12,000+ New Paid Users 98% Customer Retention Top Tier Partners

A Blockbuster Year For Our Customers SLIDE : 4+22% Increase in Lead Conversion

A Blockbuster Year For Our Customers SLIDE : 5+12% Increase in Win Rate

A Blockbuster Year For Our Customers SLIDE : 6+33% Increase in Average Deal Size

A Blockbuster Year For Our Customers SLIDE : 758% Increase in Lead Conversion

A Blockbuster Year For Our Customers SLIDE : 817% Increase in Win Rate

A Blockbuster Year For Our Customers SLIDE : 954% Increase in ASP

Enterprises Rely on InsideView to Win SLIDE : 10 Technology Financial Services Non-Profit Information & Consulting TransportationRetail

SLIDE : 11 [There is] immense turmoil in all aspects of customer interaction and revenue generation… We believe we are at the dawn of a new era for generating revenue. “” Sept Big Changes in the B2B Buying Process

B2B Companies Are Facing a “Perfect Storm” of Challenges… SLIDE : 12 …and Current CRM Automation Isn’t Enough Buyers Are Driving the Process Response Rates Have Collapsed Inbound Leads Lack Required Information Cold Calling Is Dead Information Overload… It’s Needed But Unmanageable

2005 Evolution of CRM: Sales Force Automation SLIDE : 13 Sales Workflow SCALE & EFFICIENCY SALES AUTOMATION

Evolution of CRM: Marketing Automation SLIDE : 14 MARKETINGMARKETING 2008 Marketing Workflow SCALE & EFFICIENCY SALES AUTOMATION

SLIDE : 15 MARKETINGMARKETING INTELLIGENCEINTELLIGENCE TODAY CRM Intelligence SALES AUTOMATION

CRM Intelligence Accelerates Revenue SLIDE : 16 Currently the Lead Architect DECISION MAKERS Worked with your current VP of Finance RELATIONSHIPS Big fan of the SF Giants Big fan of the SF Giants SOCIAL MEDIA Business Unit of a Current Customer Business Unit of a Current Customer CONNECTIONS Closed $20m Recent Funding BUSINESS EVENTS Nick Thomson

InsideView CRM Intelligence SLIDE : 17 CRM INTELLIGENCE PLATFORM Social Media Financial CRM Automation InsideView for Marketing InsideView for Sales InsideView for Account Management

InsideView For Account Management Stay on Top of Account Changes Watch News Affecting Accounts Get Insights Into Business Events InsideView for Sales Native Integration with CRM Systems Get Relevant Insights About Prospects Connect with Decision Makers InsideView for Marketing Add Quality Data, Insights and Connections to Leads Real-Time & Automatic Data Quality & Consistency CRM Intelligence SLIDE : 18 CRM INTELLIGENCE PLATFORM

Introduction InsideView for Marketing

Challenge: Unqualified, Incomplete Leads SLIDE :20 Of Inbound Leads Lack the Minimum Information Required for Immediate Scoring and Routing 76% Marketing Sherpa, 2013 ?

SLIDE : 21

demo SLIDE : 22

COST SAVING In Manual Qualification & Assignment INCREASE IN CONVERSION from Improved Web Form Conversion RETURN ON INVESTMENT Dramatic Revenue Impact Find, Close, and Grow Customers SLIDE : 23 50%50% %11% x39x = =

CRM Intelligence – Across the Customer Lifecycle SLIDE : 24 MARKETING SALES ACCOUNT MANAGEMNT Campaign and Engage Convert and Win Retain and Grow Account Management Recommend Clean Sales Enrich Target

Customer Lifecycle Slide SLIDE : 25

SLIDE : 26 EVERYTHING HAS CHANGED Intelligence is Fundamental to Modern CRM INSIDEVIEW IS CRM INTELLIGENCE Every Stage of the Customer Lifecycle ACCELERATE REVENUE Find, Close and Grow Accounts

Umberto Milletti,