3008 or 2000 and late? Becoming the ELITE in your business Ann M. Evanston, MA Warrior-Preneur.com

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Presentation transcript:

3008 or 2000 and late?

Becoming the ELITE in your business Ann M. Evanston, MA Warrior-Preneur.com

Warrior-Preneur  Warrior: chooses their own mission and fates  Entrepreneur: innovators who use a process of shattering the status quo of the existing products and services, to set up new products, new services.

What is Marketing? What is PR? Ann M. Evanston, MA Warrior-Preneur.com Marketing is what you say and how you say it to attract potential buyers to your business. Essentially, marketing is about a deep psychological understanding of the potential customer, their needs and how it fits with your company vision. PR is the medium to disseminate the message. Ultimately, marketing should create INFLUENCE: the ability to call people in, make them want to be a part and participate willingly in what you offer.

Social Media is a platform  You plan marketing on platforms: speaking, writing, yellow pages, sales pages, brochures, flyers, vendor tables, social media….  Take the SNCC Course! First50 people to sign up get it for $49 go to:

You are not in business Michael Gerber, The E-Myth If you don’t want to GROW…

What you are NOT doing to grow your sales base  Only working in, NOT on the Business  Only thinking “I need customers”  Not catching leads  Understanding that people BUY for different reasons  Therefore not changing your marketing to meet different buying styles

Developing LEADS  Creating connections is an inbound strategy  Capturing data as an outbound strategy

Warriors Code: Buying Styles Commander Warrior Influencer Warrior Methodical Warrior Diplomatic Warrior Factual Self Contained Relationship Based Emotional Brief/Quick Time/Info

Attracting Competitors versus Attracting Customers  Copying (copying my swagger- BOOM!)  Making EVERYONE happy (BOOM!)

Are you Copying?

A clear, focused Target Market calls a TRIBE Are you an over pleaser?

Dramatically change your approach  STORYTELLING  It creates your INFLUENTIAL VOICE

Marketing that is 3008  Not 2000 late! Take the course!

Marketing that is 3008  Not 2000 and Late

Build you BEST self to build your BEST Business  What is Self Worth?  3 Pillars to Self Worth  Why does it matter? Value  Take Ann’s 3 pillars mini-assessment free! Go to to access the assessment

You have to be willing to:  Step into greatness  And step outside the “industry box”  Do the work it takes to BE great  Ask stupid questions  See what you can do differently, even when it doesn’t yet make sense  Trust your coach

You have to be willing to:  Understand the fear you will feel because of the success you are stepping into  And ride that fear  Push yourself when you cannot push anymore  Stop INSANE “As a product based business, I knew I had to change how I sell. Two years ago, I hired Ann as my coach. She pushed me to step outside the box, clearly define my unique market and stop doing what everyone else does. I doubled my revenue the first year!! Now still working with her in year two, I am projected to double my revenue again!” Jennifer Lee, Last Minute Bride