ASSIGNMENT 4 Meadhbh Sheppard Lakahika Serasinhe Denis Cronin - Anthony Egan
Our Product Motionpix is a simplified low-cost motion camera system that can program Basic camera movements to be exact.
Business Canvas
Value Proposition Affordability = € Our market niche Advanced techniques = 1 actor playing multiple roles while camera is moving Timed motion = Time Lapse Panning = precise speed when panning Motion control = allows repetition of camera movements Stability = Rig can be mounted onto 2 tripods for better stability Portability = can be easily taken apart and put back together Instructional = Online Tutorials On our dedicated website
Key Activities Buying in bulk = Weekly orders from customers tells us what quantity we should buy in Bulk. Shipping = DHL express With Tracking Quality control = All products shall go through extensive testing before shipment
What’s already out there? Professional motion cameras DIY motion cameras
Key Partners Sponsorship - Camera Companies(Kodak,Canon) Investors – Retailers, Photography Societies Arduino Metals Depot – Supplies all required metal parts B&H Photo Video – Photo/Video distributor farnell.com – Supplies electronic components
Key Resources Arduino = Programmable speed and distance of the camera mount. Using a computer connected to a USB port to the Camera Mount. Servo Motors = The main electronic component. This moves the camera Mount along the slider
Who will we sell to We cater for all Photographers and Videographers Main focus beginners Get new businesses using it Advertising a new concept to anyone who is looking to put up a lot of content on their website This is cost efficient and creates something professional and new Mass Market Short film makers Hotels Restaurants Anyone who whishes to show people their venue in a unique way
What support do we offer our customers Big online presence Company website Facebook Pinterest Youtube Simply tutorials will be added to our online sites to make sure customers get the most out of our product Tips and Tricks for customers Forums An online forum will be set up so customers can discuss their problems and we can see and get in contact with any problems people are having People can also contact us on any of our online platforms if they want to talk to use directly
Cost structure Postage and packaging € a year for a company website Marketing campaigns to spread awareness Staff wages
Revenue Streams We hope to get start-up money through exchanging sponsorship for advertising slots on the company website. Through the sale of our assets we expect to generate substantial revenue.