 Karyn Dilone  Carmen Marin  Jessica Toporoski  Crystal Allard

vs. Kellogg's - General Mills in food fight

Stocks dropped dramatically on June 25 due to a massive recall of 3 of Kellogg’s best selling cereal. 28 million boxes recalled

In a press release on October 21, 2010, they announced a 4% decrease in their 2010 financial forecast: Kellogg Company President and CEO, David Mackay, commented, “2010 has clearly been a challenging year, and we are disappointed with our third quarter performance.” Weak performance Intense competition Lingering effects of cereal recall

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Wk kellog

 “…these two giants each have just over 32 percent of the market.”  “Though they still dominate the $7.5 billion U.S. breakfast cereal market, Kellogg’s and General Mills have moved into other food categories.” By: Tom Costello Cereal is a $7.5 billion business. Each morning, millions of Americans consume a product from one or both companies.