Sun Glo Tanning Salon Jessica Jefferson Laila Kaddoura Online Advertising April 16, 2015
Sun Glo Tanning Salon Locally owned, family operated tanning salon that offers an alternative to franchise tanning. Goal: Increasing awareness of the salon itself and expanding customer base
Content Marketing: Web Page CurrentFuture Completely new layout, design Every page should be easier to digest aka shorter More keywords throughout Adding links to social on every page Adding blog
Content Marketing: Blog Current Non-existent Future Builds relationships by providing people with real life stories from people who tan there
SEO: On-page Optimization – Meta Description Current Sun Glo Tanning Salon is the best tan salon to get a sun tan and sunless spray tan in Chattanooga, TN. Visit 7550 E. Brainerd Rd: TAN (2826). Future Sun Glo Tanning Salon offers contract-free tanning and spray tans in Chattanooga, TN. Come experience the franchise alternative. Visit 7550 E. Brainerd Rd: TAN.
SEO: On-page Optimization – XML Sitemap Current Unable to find, assuming they even have one. Future
Social Media: Twitter CurrentFuture Paid ads Mention in blog, s, etc.
Social Media: Instagram Current Non-existent Future Create one to show off the products and services you offer Pictures of salon and beds Pictures of products – giveaways Pictures of customers – spray tans Allows potential customers to see examples of what your salon can do for them
Social Media Sun Glo utilizes Facebook well. Sun Glo has a twitter with good content, but it needs more followers. By having paid ads on twitter, the ROI would make it worth it. The reach would be better executed by having more followers as well. Sun Glo doesn’t have an Instagram at all It would provide a different kind of way to reach the audience. It’s relevant because of the growing number of people using Instagram.
Mobile Marketing: New App Current Non-existent Making it not as competitive as it could/should be Future App for all smart phones: Check-in Daily tips Ratings and reviews Hours of operation Special offer when downloaded
Conversion Optimization: E-commerce Current Non-existent Future Memberships Upgrade packages Products online
Conversion Optimization: Loyalty Program Current Snail-mail After someone has been absent for six months, they send them a coupon in the mail to try to get them back. Future Not only is more practical in today’s world, it would provide a more consistent way of interacting with the customers. Special events (sales) Give birthday deals Special offers, through only
Conclusion NOW, WE TIE IT ALL TOGETHER: Content Marketing SEO Social Media Mobile Marketing Conversion Optimization