QUESTION 2! Discuss how technological change might create entrepreneurial opportunities. Identify three current technological changes and comment on the opportunities they create.
Part 1 Discuss how technological change might create entrepreneurial opportunities. 1) first mover 2) support for new tech 3) new markets 4) support for old tech/changeover 5) technology provide new ways to do business
Part 2 Miniaturization Allows people to hold computational power in their pockets, creates expectations for constant connection and access to information. new ways to market - push ads to users based on location etc Support new devices eg. application development 1) miniaturization 2) 3) cloud computing
Part 2 Augmented Reality and Location Tracking new ways to market - push ads to users based on location etc support for such marketing for slower-moving firms creation of products eg Layer Reality Browser - not yet biz focused.
Part 2 Cloud Computing Movement of data and applications online Reduce cost of hardware Allow users access to company apps without installation Provide specialised cloud services