Competition March 19th, 2008

Agenda Campaign Management o Doubleclick o Atlas Rich Media Specialists o Eyewonder o Pointroll o FlashTalking Eyeblaster Key differentiators o Market Position o Rich Media o Analytics

Doubleclick Strengths o Market leader o Integrated offering o Proprietary tagging on advertiser websites o Planning & Buying and Web analytics integration o Group and commitment deals o Pricing model Weaknesses o Google ownership will be a problem for some agencies o Publisher (DFP) focused o Reputation for poor service o Confused Rich Media offering (Motif – Falk/Klipmart/TZ ) o Poor Rich Media expertise outside UK/US market

Atlas Strengths o Perceived as a market leader o Integrated offering Weaknesses o Microsoft ownership will be a problem for some agencies o Aquantive agency relationship o Poor global coverage (APAC) o Restricted Rich Media offering o Lack of Rich Media expertise outside larger markets o Poorly perceived Search offering

Rich Media Competitors Eyewonder (Competitive analysis available) o Strengths  Creative tools  Creative agency focus  Aggressive approach o Weaknesses  Global coverage – local support  Media agency platform  Analytics tools  Pricing

Rich Media Competitors Pointroll o Strengths  Portal and Publisher relationships (‘included network’)  Service reputation  Low pricing o Weaknesses  Heavily service leveraged offering (poor scalability)  Centralised service driven out of US  Global coverage – local support (EMEA & APAC)

Rich Media Competitors Flashtalking (Competitive analysis available) o Strengths  Service reputation  Innovative  Video offering (Encoding & optimisation)  Variable content ads (CMS interface)  Served via a third party (Doubleclick) o Weaknesses  Service leveraged (network of UK freelancers)  Global coverage – local support  Reporting & analytics

Eyeblaster Market Position o Publisher and agency independent o Media agency focused o Global presence  Locally delivered service  Aligned for Global/Regional campaigns  Global Campaign Management functionality o Service driven o Agnostic approach  Channel Connect (Search)  Planning and buying  Web Analytics o Ongoing agency group level world wide negotiations

Eyeblaster Rich Media o Market leader (APAC & EMEA) o Infrastructure designed from ground up for Rich Media o History of Rich Media innovation o Leading Creative tools (Workshop) o Publisher penetration o Global MSN relationship Analytics o New reporting infrastructure brings time & cost savings  Plug-in for MS Excel  Campaign Monitor

Global “We recently ran a campaign in 27 different countries and it needed to be compatible with all. In our perspective the experience has been fantastic. When it comes to customer service, responsiveness and also understanding of the technology and the willingness to work… the experience with Eyeblaster has been unparallel compared to other ad servers which we used in the past.” Andy Chen, Media Strategy Director, Isobar Global “When we manage international campaigns from one office, we need to be able to use a system that is recognized across all of those markets. And clearly Eyeblaster is known solution to 99% of publishers…we are working with which is really empowering. Ross Jenkins, Head of Media, Profero Rich Media “Many of our clients are from very rich creative environments, like TV, so being able to deliver similar production values online is absolutely vital to us. Working with Eyeblaster we can do it effectively and make our clients happy.” Charlie McGhee, Managing Partner, MEC Global Eyeblaster Customer Testimonials

Analytics “The Excel Plug-in tool enables my teams to only create a report once, then literally hit refresh every time they need the updated data, this has saved some of my teams over 40% of their reporting time.” Ashley Cohen – Technology Manager LBi UK "Campaign Monitor is a simple yet effective campaign management tool which provides traffickers and media planners / buyers with constant up to date information on the status of campaigns, allowing for quicker decision-making regarding campaign setup, delivery, performance and ROI“ Emmanuel Nana - Technical Manager PHD Eyeblaster Customer Testimonials

Conclusion Against platform competitors – Focus on: o Global presence and Independent position o Rich Media heritage and service culture o Sophisticated analytics Against Rich Media competitors – Focus on: o Local presence and support o Rich Media heritage and innovation o Platform productivity features (Workshop, Excel trafficking, Analytics) Focus on Global/Regional opportunities Leverage MSN relationship

Questions and Answers