1 EERE Communications EERE Web Coordinators Meeting Conference line: (415) Passcode: /24/2014

2 Agenda Web Coordinators Meeting Topic Landing Page Crazy Egg Results – Allison Casey DOE Web Council Update – Drew Bittner Communications Standards Update – Paige Terlip Web Advisory Board Meeting Migration Update – Billie Bates Energy.gov Release Cycle Update – Drew Bittner FY15 Website Plans – Web Coordinators Post-Migration Cleanup Discussion – Migration Team

3 Landing Pages – Google Analytics Stats FY14 (October 1 – July 16) PagePageviews Solar68,782 Wind47,939 Homes47,161 Buildings31,833 Geothermal23,313 Vehicles22,242 Hydrogen and Fuel Cells21,835 Water18,986 Advanced Manufacturing15,101 Government Energy Management14,049 Bioenergy12,529 Landing Pages TOTAL323,770 EERE Home Page599,982

4 Test ran Feb. 21 – March 7; 14 days 3 hours 30 mins Referrals: 91% from energy.gov (EERE home page; top navigation) PageVisitsClicks Solar2,9982,346 Wind2,3461,761 Homes2,0531,517 Buildings1,6521,402 Geothermal1, Vehicles Hydrogen and Fuel Cells1, Water Advanced Manufacturing Government Energy Management Bioenergy TOTAL15,06011,887 Landing Pages – Google Analytics Stats

5 All Landing Pages Header: 2.0% Search: 4.4% Breadcrumb: 2.5% Left nav: 8.3% Links to offices: 7.8% Links to technologies: 18.7% News and blog: 3.0% Right upper links: 11.4% Right lower links: 8.2% Top nav: 12.6% Intro area: 20.4% Footer: 0.6% Visits: 15,060 Clicks: 11,887

6 Header: 2.0% Search: 4.4% Breadcrumb: 2.5% Left nav: 8.3% Links to offices: 7.8% Links to technologies: 18.7% News and blog: 3.0% Right upper links: 11.4% Right lower links: 8.2% Top nav: 12.6% Intro area: 20.4% Footer: 0.6% Clicks on content links: 49.2% All Landing Pages

7 Header: 1.2% Search: 6.1% Breadcrumb: 2.0% Left nav: 9.3% Links to offices: 7.1% Links to technologies: 24.5% News and blog: 8.0% Right upper links: 10.6% Right lower links: 4.0% Top nav: 17.0% Intro area: 9.4% Footer: 0.7% Visits: 981 Clicks: 817 Vehicles Landing Page

8 Hydrogen and Fuel Cells Landing Page Header: 1.6% Search: 2.7% Breadcrumb: 2.1% Left nav: 4.9% Links to offices: 12.4% Links to technologies: 30.0% News and blog: 4.3% Right upper links: 8.7% Right lower links: 2.9% Top nav: 11.3% Intro area: 18.4% Footer: 0.9% Visits: 1,166 Clicks: 817

9 Bioenergy Landing Page Header: 1.0% Search: 2.4% Breadcrumb: 0.8% Left nav: 5.6% Links to offices: 9.3% Links to technologies: 27.6% News and blog: 7.2% Right upper links: 11.3% Right lower links: 6.2% Top nav: 11.1% Intro area: 17.1% Footer: 0.4% Visits: 613 Clicks: 497

10 Water Landing Page Header: 0.7% Search: 2.9% Breadcrumb: 2.1% Left nav: 11.1% Links to offices: 8.3% Links to technologies: 18.0% News and blog: 2.9% Right upper links: 5.3% Right lower links: 2.2% Top nav: 17.5% Intro area: 27.5% Footer: 1.6% Visits: 947 Clicks: 819

11 Wind Landing Page Header: 1.9% Search: 3.7% Breadcrumb: 1.1% Left nav: 10.5% Links to offices: 7.0% Links to technologies: 29.6% News and blog: 3.4% Right upper links: 12.4% Right lower links: 3.8% Top nav: 8.8% Intro area: 17.6% Footer: 0.2% Visits: 2,346 Clicks: 1,761

12 Geothermal Landing Page Header: 1.0% Search: 2.6% Breadcrumb: 2.0% Left nav: 17.7% Links to offices: 4.5% Links to technologies: 8.1% News and blog: 6.2% Right upper links: 13.0% Right lower links: 6.0% Top nav: 13.3% Intro area: 24.2% Footer: 1.2% Visits: 1,178 Clicks: 885

13 Solar Landing Page Header: 1.7% Search: 4.3% Breadcrumb: 1.3% Left nav: 9.2% Links to offices: 3.5% Links to technologies: 23.8% News and blog: 2.1% Right upper links: 11.8% Right lower links: 6.9% Top nav: 11.9% Intro area: 23.1% Footer: 0.4% Visits: 2,998 Clicks: 2,346

14 Government Energy Management Landing Page Header: 1.8% Search: 5.3% Breadcrumb: 1.3% Left nav: 5.3% Links to offices: 31.1% News and blog: 1.8% Right upper links: 10.8% Right lower links: 1.0% Top nav: 11.8% Intro area: 29.8% Footer: 0.3% Visits: 430 Clicks: 399

15 Advanced Manufacturing Landing Page Header: 2.4% Search: 4.9% Breadcrumb: 0.8% Left nav: 8.3% Links to offices: 14.4% Links to technologies: 8.5% News and blog: 8.1% Right upper links: 14.8% Right lower links: 7.2% Top nav: 15.2% Intro area: 15.2% Footer: 0.3% Visits: 696 Clicks: 627

16 Homes Landing Page Header: 0.8% Search: 5.6% Breadcrumb: 1.3% Left nav: 4.3% Links to offices: 6.3% Links to technologies: 25.8% News and blog: 1.1% Right upper links: 13.1% Right lower links: 17.0% Top nav: 12.9% Intro area: 11.8% Footer: 0.2% Visits: 2,053 Clicks: 1,517

17 Buildings Landing Page Header: 0.8% Search: 6.3% Breadcrumb: 1.7% Left nav: 8.1% Links to offices: 7.2% Links to technologies: 23.2% News and blog: 2.1% Right upper links: 13.6% Right lower links: 8.2% Top nav: 13.0% Intro area: 15.0% Footer: 0.9% Visits: 1,652 Clicks: 1,402

18 Observations and Recommendations Observations – Across all landing pages, fewer than 50% of clicks were on links to content – Intro text areas where there are no links get the most amount of clicks – Navigational areas (top nav, left nav, etc.) got about 23% of clicks – On most pages, links on lower right received significantly fewer clicks than those on upper right – News and blog received few clicks from these pages Recommendations – Explore layout options that better emphasize the links to content and reduce and/or eliminate tailing content on the right – Reduce intro text; remove lower center photos; explore options for placing most important/popular links in prime center real estate – Do further testing with users to understand why they are using navigation from these pages. Consider removing left nav if they are confused by it. – Consider moving news and blog further down the page, or removing altogether, to better emphasize content links

19 Additional Suggestions? Future Planning – Update landing pages as migrated sites go live – Reconcile landing page content with office sites following other topic- based redesigns – Consider role of topic landing pages if office sites complete topic-based redesigns (site-wide navigational question) Share your suggestions/changes for improving the topic landing pages:

20 Agenda Web Coordinators Meeting Topic Landing Page Crazy Egg Results – Allison Casey DOE Web Council Update – Drew Bittner Communications Standards Update – Paige Terlip Web Advisory Board Meeting Migration Update – Billie Bates Energy.gov Release Cycle Update – Drew Bittner FY15 Website Plans – Web Coordinators Post-Migration Cleanup Discussion – Migration Team

21 Agenda Web Coordinators Meeting Topic Landing Page Crazy Egg Results – Allison Casey DOE Web Council Update – Drew Bittner Communications Standards Update – Paige Terlip Web Advisory Board Meeting Migration Update – Billie Bates Energy.gov Release Cycle Update – Drew Bittner FY15 Website Plans – Web Coordinators Post-Migration Cleanup Discussion – Migration Team

22 We’ve recently updated the Print Identity and Design Guidelines on Communication Standards: eere.energy.gov/communicationstandards/publications.html eere.energy.gov/communicationstandards/publications.html The EERE Identity and Design Guidelines include guidance and requirements on the use of colors, fonts, visual identifiers, logos, and other aspects of EERE information products. Print Identity and Design Guidelines

23 Print Identity and Design Guidelines The updated guidelines reflect some changes: Template Updates: Offices are strongly encouraged to use EERE publication templates. The newly updated templates include a design layer with formatting tips. Even if you do not have Adobe InDesign, you can use the design layer PDF files as a reference for how to format your document using another publishing tool. publication templates Fact Sheet Header: The fact sheet header should list the topic of your fact-sheet instead of the office name. Removal of the Printing Statement: The printing statement is no longer required on EERE products, and we've removed it from the Identity and Design Guidelines.

24 Agenda Web Coordinators Meeting Topic Landing Page Crazy Egg Results – Allison Casey DOE Web Council Update – Drew Bittner Communications Standards Update – Paige Terlip Web Advisory Board Meeting Migration Update – Billie Bates Energy.gov Release Cycle Update – Drew Bittner FY15 Website Plans – Web Coordinators Post-Migration Cleanup Discussion – Migration Team

25 Migration Status Update Sites next in the process: WIP Solution Center: Soft-launched last Friday Procuring Solar for Federal Facilities: In site owner review SSL (rest of site): Began this week Golden Reading Room: Beginning soon Next on deck: Postdoctoral Research Awards subsite Analysis Reskinning of applications is now underway. FEMP Standby Power FEMP CTS

26 Agenda Web Coordinators Meeting Topic Landing Page Crazy Egg Results – Allison Casey DOE Web Council Update – Drew Bittner Communications Standards Update – Paige Terlip Web Advisory Board Meeting Migration Update – Billie Bates Energy.gov Release Cycle Update – Drew Bittner FY15 Website Plans – Web Coordinators Post-Migration Cleanup Discussion – Migration Team

27 Agenda Web Coordinators Meeting Topic Landing Page Crazy Egg Results – Allison Casey DOE Web Council Update – Drew Bittner Communications Standards Update – Paige Terlip Web Advisory Board Meeting Migration Update – Billie Bates Energy.gov Release Cycle Update – Drew Bittner FY15 Website Plans – Web Coordinators Post-Migration Cleanup Discussion – Migration Team

28 Agenda Web Coordinators Meeting Topic Landing Page Crazy Egg Results – Allison Casey DOE Web Council Update – Drew Bittner Communications Standards Update – Paige Terlip Web Advisory Board Meeting Migration Update – Billie Bates Energy.gov Release Cycle Update – Drew Bittner FY15 Website Plans – Web Coordinators Post-Migration Cleanup Discussion – Migration Team

29 Post-Migration Cleanup Discussion The Questions: 1.Tell us, in 1-2 sentences each, about up to three things you want to do in the energy.gov CMS or on your website in energy.gov that you cannot currently do. 2.Tell us, in 1-2 sentences each, about up to three processes you're confused about, guidance you feel is needed, or specifications that would be helpful for your project planning. We want your feedback! If you haven’t provided feedback yet, please

30 Next Meeting August 21, 1:30 – 3:00 p.m.