Rotary District 7910 A Guide To Increase Membership

Outline A Strong Foundation Rotary Value Proposition Why Add New Members Attracting New Members Managing The Process A Final Note

A Strong Foundation Consensus Amongst Members Well Articulated Community Service – Focus on Youth, Elderly, Disadvantaged Committee Chair and Members – Meet and Greet Types Rotary Value Proposition – “Elevator Speech” Effective Induction & Integration Process Early Engagement of New Members A Continual, Consistent and Sustainable Process!

Rotary Value Proposition Better World Citizen by Helping Neediest Professional Networking Fellowship, Fun, Entertainment, Family Prestige, Pride & Cultural Awareness Personal Growth and Leadership Continued Education, Public Speaking Thousands of Local and International Humanitarian Projects

Rotary Value Proposition Community Development Projects Youth Development – Interact, Rotaract, RYLA, ESSEX, Scholarships, Dictionaries And Much More – Welcomed anywhere in the world in 34,000 Clubs in 200 Countries! How Will You Add to the Rotary Value Proposition?

Why Add New Members? More Members = More Good Projects Long Term Survival & growth Fresh Ideas in Technology and Community Service Recognize and Respond to Changing Community Needs Resource Community Projects and Youth Programs

Attracting New Members No Silver Bullet – No Single Answer Members Engaged in Service Projects Leads To Rotary Pride Leads to Member Attraction It Is Basically a Marketing Job We Translate Our Good Works Into Strong Selling Points – Our Value Proposition Rotary Membership is a Reflection or What We Believe, How We Act and All We Do

Managing The Process 1.Appoint an Energetic Chair and Committee 2.Set Goal, Develop Strategy and Monitor 3.Target List of Prospects & Track Progress 4.News Media Ads and Press Releases 5.Develop “Elevator Speech” 6.Develop “Meet and Greet” Info Strategy 7.Have Library of Rotary Info

Managing The Process 8.Develop Effective/Timely Approval, Induction and Integration Process 9.Ensure Immediate Engagement of New Members 10.Develop Mentoring Process. 11.Repeat Steps 1 – 10!

A Final Note - ASK! You Have to Ask! Repeat After Me: – “Hello. My name is Tom and I am a member of the Rotary Club of Weston-Wayland. It was suggested by our members that I call you and ask you to join us as our guest to learn about Rotary and what we do to improve our community and the world. We would be delighted to have you join us.”