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 Toyota introduced the first model Lexus LS 400 in 1989 in L.A. spending nearly a billion and previous 6 years developing this 1990 model.  LS 400 won major motoring awards from publications including: Automobile Magazine & Wheels Magazinemotoring awardsAutomobile MagazineWheels Magazine

 1990, Lexus had $63,534 in annual sales & 121 dealerships.  In 1991, Lexus launched first sports coupe, the SC 400, pictured below.SC 400  Lexus becomes the top- selling premium car import in the U.S.  By 1999 annual sales of $185,890 & 185 Dealerships.

 In 2000, Lexus introduced the IS line.IS  In 2002, all-new GX 470 luxury utility vehicle unveiled in Florida.  In 2005, Lexus completed an organizational separation from parent company Toyota.  They expanded the global launch of the brand in major world markets such as China with strong sales.  In 2009, Lexus awarded the best selling luxury make in America for the 10 th consecutive year.

 In 2010, Lexus focused on adding hybrids and new model derivatives.  In 2011, sales drop due to: Tokyo earthquake and Tsunami disrupt production. Increased Competitions from BMW, Mercedes-Benz, and Audi 14% sales drop in the U.S. market. Sales increases of 40% and 27% in Europe and Japan respectively A global sales total of 410,000 units. In 2012, Debuts the first ever Super Bowl commercial at Super Bowl XLVI.

 Lexus sales operations vary in structure by region: In Japan: 143 dealerships in the country are owned and operated by Lexus. In US: a distinct organization from corporate headquarters, with separately owned and operated Lexus showrooms

 Motto: “The Passionate Pursuit of Perfection.“  Values We always have the highest duty of care to the assets entrusted to us by our valued customer and our Company. We will provide the very best Vehicle Sales and Service experience for all our customers and strive to be the benchmark by which all other Motor Vehicle Dealerships will be measured. We will do this in a way that will encourage the continuous improvement of our people and our Company.  Philanthropy Champions for Charity Lexus Eco Challenge

 IS – Intelligent Sport  GS – Grand Sport  ES – Executive Sedan  LS – Luxury Sedan

SUVS  RX – Recreational 4x4  GX – Grand 4x4  LX – Luxury 4x4 CONVERTIBLES  IS C – Intelligent Sport Convertible

 CT H – Compact Touring Hybrid  RX H – Recreational 4x4 Hybrid  ES H – Executive Sedan Hybrid  GS H – Grand Sport Hybrid  LS H – Luxury Sedan Hybrid

PERFORMANCE  IS F – Intelligent Sedan F- Performance  LFA – Lexus F-Performance Apex CONCEPT  LF-LC  LF-CC

ESTEEMED DEALERSHIPS  Lexus named most reliable car brand in US at least 14 times.  Technicians graduates from the Lexus Commitment to Perfection Certification program. Where Lexus and the National Institute of Automotive Service Excellence require grueling exams and in depth training.  Rigorous application process to be a Lexus dealership. When the brand was launched the application process included several face-to-face interviews between the company and each potential dealer. Only 80 existing chosen from 1,500 applicants.

IN-HOUSE SERVICE  Customer waiting lounges and office areas to conduct business in.  Customizable car settings  Free internet service  Shuttle services  Complimentary car washes  According to their covenant, "Lexus will treat each customer as we would a guest in our home."

 Lexus loaner vehicles.  Lexus Owner Welcome events.  Exemplary recall service.  Breakfast Club.  Lexus National Service History Database.  Roadside assistance. ONLINE HELP Insider Bonus Lexus offers deals and discounts at partnering hotels, restaurants, golf courses, event services, and retailers.

 How-to videos and manuals for different models.  Lexus Enform App, plan entire trips and send destinations to Lexus Navigation System—all without a computer.  Safety Connect, stay protected on the road. With your vehicle's embedded cellular and GPS technology, you can be in touch with the Lexus 24/7 response center at the touch of a button.  Lexus Insider, complimentary service providing audio casts right to your vehicle. Designed to further enhance your driving experience, provides tips for Lexus technologies, travel highlights, and owner benefits.

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MIS GROUP 3