Introduction JumpTV is a pioneer in the delivery of international television over the Internet. It provides nearly 300 live TV channels from +75 countries around the world. It delivers its audience news, sports and entertainment content on a real-time basis from all corners of the globe. It has viewers in over 100 countries who watch channels on Jump TV via ordinary internet connections on their home computers, laptops, internet-enabled television sets, and 3G mobile phones.

User Research (Target Audience) People who are away from their home countries. People who are in their home countries but they prefer using the internet to watch their favorite TV channels/ shows due to the popularity and accessibility of the internet. Case studies have proven that “an estimated 81 million of the 129 million people who access the Internet via a broadband connection to watch TV or movies online, according to a new study from Nielsen.” (Guthrie, 2007). Users’ psychology of interaction is crucial.

Jumptv.com has a traffic rank of: 9,677

Website Purpose Build best engaging communities. Increase the number of subscribers worldwide. Revenue was $3.6 million for the first quarter of 2008 compared to $4.8 million for the fourth quarter of 2007 and $1.0 million in the same period in 2007 – marking a year-over-year increase of 260%.

Usability The use of Blogs and social networking is effective to engage more people, ef=name ef=name Also they could provide “mobile streaming videos” (cell-phones and iPod). MS Silverlight/ flash vs. WMV

Usability Testing Persona: One Libyan-American female, Turkish- American female, Egyptian-American male, white American male and female. More information regarding the persona would be considered: Name Demographics (age, education, ethnicity, family status) Job title and major responsibilities Goals and tasks in relation to JumpTV’s site

In conclusion Description of the service User research Purpose/ goals of the website Blogs and social networking add to the usability Usability testing