Time By: Pepey Presentation By: Sara Adington

Background Information This advertisement was created by Pepey. This advertisement was created by Pepey. It is a public service advertisement dealing with global warming. \ It is a public service advertisement dealing with global warming. \ Published on Advertisement- Creativity or Not on July 4, Published on Advertisement- Creativity or Not on July 4, 2012.

Point of View/Intention

The intention of this public service advertisement is to warn people all over the world that time is quickly running out and soon the damage to our environment will be irreversible. Also it is trying to make people realize that they are the only ones that can make a difference, maybe even save the WORLD. The intention of this public service advertisement is to warn people all over the world that time is quickly running out and soon the damage to our environment will be irreversible. Also it is trying to make people realize that they are the only ones that can make a difference, maybe even save the WORLD.

Techniques

Techniques The background of this image is grey which helps to associate sad feelings with the advertisement. The background of this image is grey which helps to associate sad feelings with the advertisement. The center of the advertisement is in an hourglass which is used to represent time that is running out quickly. The center of the advertisement is in an hourglass which is used to represent time that is running out quickly. On the top half of the hourglass there is a distressing scene showing ice melting and the effect this change has on the animals and the environment. On the top half of the hourglass there is a distressing scene showing ice melting and the effect this change has on the animals and the environment.

Techniques On the bottom of the hourglass is a scene that for many Americans is a part of their daily way of life. The scene shows cars on their commute to work in the big cities. On the bottom of the hourglass is a scene that for many Americans is a part of their daily way of life. The scene shows cars on their commute to work in the big cities. The bottom half shows two distinct causes that have led to this effect. The gas sign along with the cars shows a major source of the worlds pollution. Also to the left you see an area of tree stumps with one tree still standing. This is also another destruction of the earth by humans which leads to the lack of clean air. The bottom half shows two distinct causes that have led to this effect. The gas sign along with the cars shows a major source of the worlds pollution. Also to the left you see an area of tree stumps with one tree still standing. This is also another destruction of the earth by humans which leads to the lack of clean air.

Composition Factors Colors, Light, Vantage Point

Composition Factors All of the colors used in the advertisement are harsh and associated with sadness. All of the colors used in the advertisement are harsh and associated with sadness. Light in the advertisement is very little but it is still there to give a since that hope is still alive. Light in the advertisement is very little but it is still there to give a since that hope is still alive. The vantage point is the middle of the hourglass where a drop of water seems to be about to fall. The vantage point is the middle of the hourglass where a drop of water seems to be about to fall.

Appeals

Pathos/Emotional Appeal

This advertisement appeals to pathos by showing the dangerous effect that we, as human beings, have on the earth. This advertisement appeals to pathos by showing the dangerous effect that we, as human beings, have on the earth. Also the use of cute animals draws sympathy from the audience. Also the use of cute animals draws sympathy from the audience.

Logos/Logical Appeal

This advertisement appeals to logos because it shows two realistic scenes that the audience is very familiar with. This advertisement appeals to logos because it shows two realistic scenes that the audience is very familiar with.

Ethos/Ethnical Appeal

This advertisement has ethos because many researchers have been monitoring climate change and the causes that led to it. This advertisement has ethos because many researchers have been monitoring climate change and the causes that led to it.

Work Cited Time. N.d. Advertising- Creativity or NotWeb. 28 Feb creativity-or-not/global-warming-psa-time-by-pepey/ creativity-or-not/global-warming-psa-time-by-pepey/ creativity-or-not/global-warming-psa-time-by-pepey/