Armed Services Blood Program Program Overview Marty Ricker Recruiter Supervisor

History of ASBP Established in 1952 Expanded in Viet Nam Currently – – 22 Blood Donor Centers worldwide – 81 Blood Banks – 2 Armed Services Whole Blood Processing Labs ASWBPL

Mission & Vision ASBP Mission – To provide quality blood products, blood substitutes, and services for all worldwide customers in peace and war. ASBP Vision – To be a preeminent quality, cost effective blood system providing blood products, blood substitutes, and services wherever and whenever needed.

Structure Director Donor Recruitment Supervisor Blood Donor Recruiters (22) Deputy Director, Policy Deputy Director, Operations NCOIC Deputy Director, Information Technology Communications and Marketing Marketing Specialist Administrative Specialist

Arm – to – Arm Recruitment Collection Testing Processing Storage and Shipment Transfusion Military Blood System

Where We Are

Army BDCs Fort Benning, Columbus, GA Fort Bliss, El Paso, TX Fort Bragg, Fayetteville, NC Fort Gordon, Augusta, GA Fort Hood, Killeen, TX Fort Leonard Wood, MO Fort Lewis, Tacoma, WA Fort Sam Houston, San Antonio, TX Landstuhl, Germany Pentagon, Washington, DC Tripler AMC, Honolulu, HI Walter Reed AMC, Washington, DC

Air Force BDCs Keesler AFB, Bilouxi, MS Lackland AFB, San Antonio, TX Wright-Patterson AFB, Dayton, OH

Navy BDCs Bethesda NNMC, Bethesda, MD Camp Lejeune, Jacksonville, NC Camp Pendleton, San Diego, CA Great Lakes NMC, North Chicago, IL Portsmouth NMC, Portsmouth, VA U. S. Naval Hospital, Okinawa, Japan San Diego NMC, San Diego, CA

Collections 20 out of 22 BDC’s conduct mobile blood drives 11 sites collect apheresis platelets 142,203 whole blood donations last year 8,727 Apheresis platelet donations last year Various other pheresis components

Who Can We Ask – Where Can We Go? Who – Active duty & Reservists – Retired military – Military family members – Federal employees Where – DoD Installations and leased facilities – Some federal facilities

Donor Recruitment in the Military vCJD restrictions announced Facing 35% vCJD deferral rate 12 contracted recruiters hired 2001 Intended to be short term Expanded to 22 by 2007 Converted to GS in 2008

Immediate Impact Donor pool averaged 43% deferral Now averages 75% Baseline annual collections 89,000 Average annual collections now 150,000

How We Did It Leader & donor education Strategic communications & marketing Adjusted business practices – More travel – Creative logistical techniques – Improved efficiency of collection practices Teamed with civilian centers Routine telephonic collaboration – Bi-monthly – Special working groups

Recruitment Issues Deployments Increased training tempo Time & budget Service loyalties Lack of automated collections Type specific mission requirements

Current Initiatives Donor Relationship Management Improve repeat donation rate Increase automated collections Electronic Media – Social networking – Facebook & Twitter – eNewsletter – Web site updates – enterprise and local Installation capacity calculator

Questions?