Michael Zawacki Jason Cubberley James Scarola Lansing Cookson Brett West

Napster’s Impact on Penn State Comparison of Napster, Rhapsody, & iTunes HCI Improvements Impressions and Insights

Organizational Strategy Curb illegal downloading by providing students with a legal alternative –Proactive path, rather than only enforcement Responsibility is shifted from PSU to the students –No excuses Similar strategy to LateNight PSU –Looking out for students’ best interests Organizational Impacts on PSU

Image of Penn State Reinforces the university's image as a technological leader –Prestige in being the first to implement such a partnership Emphasizes Penn State’s tradition as an institution that values the best interest of its students Instills a sense of pride in those affiliated with the university Organizational Impacts on PSU

Future Potential with PSU Educational –Lecture recordings –Language material –Music classes (Exclusive PSU compilations) Penn State music ensemble content Expand into other media forms –Partnership with legal online movie services –Affiliation with audio book provider Organizational Impacts on PSU

Rhapsody Price –$4.95/mo Radio Access –$9.95/mo Unlimited Streaming –$0.79 per song (CD Burning) Setup –Difficult: Need to download from a certain location. Existing users have a needlessly complex set of instructions to follow in order to re-install the software. Compatibility –Windows only Features –Streaming audio, CD burning, custom radio, and different service plans. No real name recognition Source: Service Comparisons

Napster Price –$9.95 per month for the Premium Service –$0.99 per song –$9.95 per album Setup –Easy: Download and install software, registration required to use service and buy songs. Compatibility –Windows XP or 2000 Features –CD burning, tethered downloads, streaming songs and custom radio. High name recognition due to the previous illegal music service and recent advertising. Source: Service Comparisons

iTunes Price –$0.99 per song Setup –Easy: Download and install software, registration only required to buy songs. Compatibility –Windows and Mac OS Features –CD burning, CD ripping, and visualizer Moderate name recognition through advertising Source: Service Comparisons

The Breakdown Service Comparisons RhapsodyNapsteriTunes PriceVaries Low SetupDifficultEasy Compatibilit y Features Name Recognition LowModerateHigh

HCI Improvements

Overall Impressions We believe Napster is the best music service for PSU because it… –Offers a wide range of ways to obtain music, such as streaming, tethered downloads, custom radio, and a music store. –Allows users to put their songs onto audio devices –Has name recognition from the previous iteration of Napster The downside of using Napster: –Compatibility issues with Mac users. –Certain songs that are “pay only” may aggravate students.

Thank you for your time!