10 (Need to Know) Changes to Social Media Barbara Pfeiffer The Partner Marketing Group

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Presentation transcript:

10 (Need to Know) Changes to Social Media

Barbara Pfeiffer The Partner Marketing Group

Shifting your focus From ROI to credibility

Publisher

Opportunity

Social Advertising

Larger headshot photos Expanded profile headers Free gallery of background images

Bookmarklet

Authorship

Open Profiles

Hangouts Videos and live stream business events VISIBLE to search engines Your content (and comments) stay on the hangout page

Showcase Pages

Pulse

Embrace Hashtags

Hummingbird

Keeping up

THANK YOU Please fill out your evaluation

Experience-backed guidance combined with high-quality content to fuel your inbound marketing. Marketing planning and strategy Virtual Marketing Director Content development and strategy – Campaigns – Blog posts – Ebooks and infographics – Microsoft Pinpoint, bios, ‘About’ Barbara Pfeiffer