Nora Downs Ross Rubinchuk Peter Hobson Nora Downs Ross Rubinchuk Peter Hobson

By creating an informative handbook, developing a marketing plan and selling merchandise, Breast Friends continues to educate college students, promote Linda Creed’s name, and raise funds for the organization. We recommend emphasizing fundraising, expanding the project past undergraduate colleges and instituting a team volunteer day.

Roadmap Nora Project Background Project Objectives Ross Education Marketing Fundraising Peter Recommendations Conclusion

“In short, key deliverables include a plan, a handbook, and— if possible—one new franchise.” - Project Description mission “Our mission is to spread awareness by bringing the values of Linda Creed to local college campuses.” vision “Our vision is to create an instructive handbook and market Linda Creed.” - Letter of Engagement

Handbook Contents: What is Linda Creed Breast Cancer 101 Join the Fight To help educate the local community, we created a handbook that included essential information regarding breast cancer and Linda Creed. 42 local colleges that received The Handbook. EducationMarketingFundraising

Philadelphia College of Osteopathic Medicine Bryn Mawr College Thomas Jefferson University University of Pennsylvania The handbook is an integral tool in helping to educate local universities about breast cancer and ways to fight the disease. FOUR Active Partnerships EducationMarketingFundraising

800 Flyers 200 Wristbands We developed a marketing plan that consisted of distributing flyers, creating and selling merchandise, and disseminating information through online networking. EducationMarketingFundraising

Facebook Group Effective Means of Communication 1,829 Members EducationMarketingFundraising

WEBSITE EducationMarketingFundraising Distribute Handbook Information Collect Online Donations

We fundraised because we understand that Linda Creed relies on the contributions to provide direct services to underinsured women. $400 Pink Linda Creed Wristbands $300 Raffle $95+ Online Donation Page Total Money Raised: $795+ EducationMarketingFundraising

Recommendations Fundraising Encourage the team to fundraise Expand Reach Contact specialized universities while also contacting colleges Volunteer Day Spend a day learning the ins and outs of the organization

We successfully created a handbook, developed a marketing plan, and began new Linda Creed franchises. We hope that our efforts have expanded the organization’s reach to the collegiate community.