WWW.RACKSPACE.CO.UK Date: 29 th April 2008 Digital Media Transforming the Internet Presented by: Rackspace Ltd and Limelight Networks.

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Presentation transcript:

Date: 29 th April 2008 Digital Media Transforming the Internet Presented by: Rackspace Ltd and Limelight Networks

RACKSPACE LTD T: +44 (0) F: +44 (0) Slide 2 Agenda Speakers Fabio Torlini, Director Marketing EMEA, Rackspace Ltd Chris, Townsley, Director of Strategic Sales, Limelight Networks The web and its ever increasing complexity CDN’s and the importance of Leveraging managed hosting providers Real life case studies

RACKSPACE LTD T: +44 (0) F: +44 (0) Slide 3 Introduction Over 300M broadband subscribers The era of heavy content The WORLD wide web Audiences want speed

RACKSPACE LTD T: +44 (0) F: +44 (0) Slide 4 So what is a Content Distribution Network?

experience gap Bridge the

expectations An era of new audience

OBJECT SIZE LIBRARY SIZE POPULARITY AUDIENCE SIZE 4 dimensions Creating a delivery challenge with

NowThen Object Size Library Size Audience Size Popularity The 4 Dimensions 5 GB Static Objects, Low-res Video 36 GB High-Definition Video Select titles or new releases Available online Entire catalog available online 114 M Online Video Users M Broadband Internet Users 183 M Online Video Users M Broadband Internet Users Only popular items are delivered Relevance: Find any content you want Buffering…. User Experience

Delivering To the Four Dimensions Network Statistics: 4.3 Petabytes of customer CDN content 1.6 Tbps of capacity 85% of objects delivered directly to the access network 1000’s of servers 60+ POPs 19 regions Directly connected to over 900+ consumer access networks Global optical network

RACKSPACE LTD T: +44 (0) F: +44 (0) Slide 10 Leveraging managed hosting providers Hosting? Hosting is the hub Content is increasingly dynamic No room for the blame game

RACKSPACE LTD T: +44 (0) F: +44 (0) Slide 11 Delivery in Practice

RACKSPACE LTD T: +44 (0) F: +44 (0) Slide 12

RACKSPACE LTD T: +44 (0) F: +44 (0) Slide 13

RACKSPACE LTD T: +44 (0) F: +44 (0) Slide 14 Delivery in Practice

RACKSPACE LTD T: +44 (0) F: +44 (0) Slide 15

RACKSPACE LTD T: +44 (0) F: +44 (0) Slide 16

RACKSPACE LTD T: +44 (0) F: +44 (0) Slide 17 Conclusion

RACKSPACE LTD T: +44 (0) F: +44 (0) Slide 18 Q & A