K NOWHOW FOR L ATER L IFE Some social constructions of ageing Adult Learning Australia Conference Byron Bay October 2012 Dr Malita Allan and Dr Helen Kimberley Brotherhood of St Laurence

K NOWHOW What is knowhow? The knowledge and skills people need in later life to engage with the complex social, economic and technological environment of the 21 st Century

O UR RESEARCH What sorts of knowhow for later life are promoted by government, community and populist/self help publications on line and in print? What constructions are put on later life by these publications?

M ETHODOLOGY Search of publications targeted to older Australians in print and online Classification of knowhow content by topic and source Social constructions of ageing implicit in the publications

S OURCES Government publications Online and print publications available from government departments & agencies Community publications Information produced by organisations providing services to older adults: non-government, professional, peak bodies and organisations with public membership. Sometimes including product endorsement Populist & self-help publications Information in popular media, such as magazines and websites, produced by both membership organisations and private enterprise including advertising and product endorsement

C ONTENT Health, wellbeing and lifestyle Financial matters Housing Accommodation and care Learning Communications and technology Work Civic engagement

S OCIAL C ONSTRUCTIONS Shaping subjectivities ‘... political power operates by shaping and promoting approved subjectivities through discursive practices that, in turn, are influenced by a multitude of political, social and cultural factors. By promoting and disseminating normative subjectivities, the state and other actors “govern at a distance” and “govern through freedom”’ (Rudman 2006)

S OCIAL C ONSTRUCTIONS Neoliberal constructions of later life Welfare constructions of later life

3 S TEREOTYPES The super senior The productive senior The needy senior

T HE SUPER SENIOR Healthy, wealthy and age defying

T HE PRODUCTIVE SENIOR Working on paid (best) or unpaid (increasingly valued)

T HE NEEDY SENIOR Poor, sick and in need of protection

‘G OOD ’ AND ‘ BAD ’ OLD AGE ‘Good’ old age requires health, independence, and economic and social vitality, reflecting the dominance of independence, youthfulness, effectiveness and productivity as values in Western societies (Rozanova 2010)... ‘Bad’ old age is characterised by illness, decline and a strain on social programs and economies around the world. (Milner et al 2012, p.26)

O NGOING RESEARCH What knowhow do older adults want? What knowhow are they missing? How do they want to build it? What backing is needed? Where does knowhow fit in the field of adult learning?