Delivery Functional Lecture
2 Executive Banking School Objectives Retail Strategy Customer acquisition Branding & marketing Product & pricing Delivery optimization Bank Management Strategy Economic value & risk Capital considerations Analyst influences 360° executive management Financial Strategy Financial analysis Key performance drivers Earnings power Risk considerations
3 MarketSim Objectives
4 Functional Lecture Objectives To focus on areas of responsibility To review decision responsibilities To review the tool kit of worksheets To discuss common issues To answer common questions
5 The Role Delivery Officer Analyzes the prior year's distribution activity Makes branch and ATM opening and closing decisions Sets alternative delivery and level of service strategies for the coming year Projects future distribution results for the retail balanced scorecard Performs other assignments applicable to the distribution function
6 MarketSim Process AnalyzePlanForecastExecuteReview Retail Bank MarketSim Process Flow
7 MarketSim Process
8 Analysis
9
10 Branch Distribution Report
11 Distribution Report
12 Distribution Report by Channel
13 Distribution Report by Sector
14 Sector Profitability
15 Planning and Forecasting
16 Delivery Appeal Worksheet
17 Branch Cost Per Transaction Worksheet
18 Branch Cost Per Transaction Worksheet
19 Other Costs Per Transaction Worksheet
20 Other Costs Per Transaction Worksheet
21 Execute
22 Branch Decisions
23 Call Center Decisions
24 Mobile Banking Decisions
25 Online Banking Decisions
26 Stand Alone ATM Decisions
27 Branch & ATM Decisions by Sector
28 Call Center Decisions
29 Mobile Banking Decisions
30 Online Banking Decisions
31 Standalone ATM Decisions
32 Branch Type, Costs & Capacity
33 ATMS Can only work in multiples of 3 Can only have 60 in any given Neighborhood
34 Best Practices Fixed Expense versus Variable Expense Transactions and Capacity How much is enough and how much is affordable?
35 Today’s Assignment Complete a new Bank Condition Consensus Worksheet Review Customer Projection Worksheet Results – try to explain the outcome using the Competitive Report Using completed Delivery Appeal Worksheet to determine where to place branches, ATMs and what level or service to offer Complete Delivery Optimization Worksheets reflecting your assumptions about changes to your delivery channels Complete the Customer Projection Worksheet Make Delivery Decisions
36 Review Course Objectives To focus on areas of responsibility To review decision responsibilities To review the tool kit of worksheets To discuss common issues To answer common questions
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