ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia

Evaluation Assignment – 70% Mid term – 10% Final Exam – 20%

Assignment-70%  Internship – attached to one particular small/medium organisation (4 weeks)  *Written activities (report) as entrepreneur (base on internship) and also his/her profile– 35%  Business proposal – 35%

Profile (state in Internship)  Someone (of course entrepreneur) whether well known or not but admire most by you in terms of his/her skill as entrepreneur!  Write about his/her profile: characteristics, facing problems etc.  Referring to the owner of the company’s where you attached to internship

Internship  Search and attached yourself to one particular small/medium size organisation  Most important things – their willingness to participate and cooperate with you in completing the four weeks  Come out report on the activities and at the end with some suggestion for improvements  You may start with his/her profile_ background, initiatives, experiences etc  Use your creativities – photo, map, questionnaire design, etc

Business Proposal  Think about any kind of business you wish to develop if its happened you will become entrepreneur one day  Prepare the business proposal

Business Proposal Preliminary part -title page -half title page -letter of transmittal -letter of authorisation -table of content -list of figures -executive summary -Appendix

Buss Proposal Introduction – comp. background, vision & mission Organisational chart Who’s who? * strategy 4 p’s Financial plan Gantt chart Limitation

Text –Buss. Proposal Introduction Marketing Marketing analysis Promotion Price Location Financial Gantt Chart

Mid term Exam  only 10 %  Chapter 2 only: the personality of entrepreneurs  4-5 short questions (answer all)

Final Exam  20% (Schaper’s, 2004)  Covered chapter 3, 5 & 6 only  Chapt 3: Creativity, innovation and entrepreneurship  Chapt 5: Options for going into business  Chapt 6:  All 5 long questions

Important  Dateline for submission  Test and exam  Kelas maya  All the best