DRAFT UH Dining Services Strategic Initiatives Overview

DRAFT Agenda Strategic Initiatives Overview Economic Trends 2009 – 2010 Meal Plan Proposal 2009 – 2010 Meal Plan Brochures

DRAFT UH Dining Services Strategic Initiatives UC Satellite Chick-fil-A Refresh 2009 Calhoun Lofts P.O.D Market 2009 Air Screen Expansion 2009 –Extreme Pita Cougar Cash Expansion –McAlister's Deli, Tealicious, Deli Chinese Star, and Shasta's Campus Dish E-Commerce option for Meal Plan Purchases in 2009 Peer 2 Peer Marketing Team –Promote Meal Plan Sales –Increase JAM Awareness Einstein's Bagels Potential Expansion

DRAFT UH Dining Services Strategic Initiatives Promote UHDS Sustainability –Support Campus Garden –Promote Healthy Dining Choices, Just 4 U –Expansion of recycle paper supplies –Partnership with UH Athletics to promote student attendance Internship Expansion - targeting HRM, HR, Marketing and Accounting Internships 2009 UH Dining Services Meal Plan Scholarship Enhanced Catering in-kind fund 2009

DRAFT UH Dining Services Strategic Initiatives Moody Fresh Food Company 2010 Freshmen Housing P.O.D Market 2010 UC Satellite Retail Brand Conversion 2010 OB RFoC Renovation and Expansion 2011 New Retail Concept in Location TBD Renovation to UC Retail Dining as part of UC Project 2012

DRAFT March ’08’07’06’05 Source: U.N. Economic Trends Several year trend created by alternative-fuel boom Leap in demand for corn Farmers favor energy crops Primary affected areas –Cereal and baked products (up 5.2%) –Meat, poultry, fish and eggs (up 5.4%) –Dairy (up 14%) The latest congressional energy bill calls for a five-fold increase in alternative fuel use by 2022 Global Food Price Index 1998 – 2000 = 100 Agflation ag-flay-shun n. The rising cost of food and drink attributed to higher demand for biofuels made from agricultural products.

DRAFT Droughts, floods, and unusual temperatures –14% of total corn crop underwater –Future effect on livestock Crude oil pricing Trade weighted value of US$ Consumer confidence levels US food inflation—expected to accelerate 7.5% during * *Advanced Economic Solutions June 2008 Economic Trends Recent Events have exacerbated the agflation trend

DRAFT 2009 – 2010 Meal Plan Options Expansion of Cougar Cash to other on-campus vendors –McAlister’s, Tealicious, Chinese Star, Shasta Elimination of the RFoC 5 Minimal Changes –Number of meals and Cougar Cash amounts stay the same –Average cost per meal increase $.10 Overall Rate Increase –Average meal plan price increase is 8%

DRAFT Meal Plan Communication Points Overall Communication – I should get a meal plan because a meal plan gives me more value: - Price Value: Dollar for dollar, it’s a better deal for on-campus dining - One and Done: Make one selection at the beginning of the year and you’re covered - Dependability: Something that’s always there and you don’t have to worry about being short on money And because of this, a meal plan gives me access to … Mandatory - Socialization - Quality - Convenience - Variety Commuter - Flexibility - Service - Convenience - Socialization Faculty/Staff - Service -Convenience -Variety/healthy options -Convenience - Flexibility

DRAFT New 2009 – 2010 Meal Plan Brochures