Case Studies

Jennifer’s Body (2009) Genre: Comedy / Horror / Fantasy Target Audience: (15) teenagers and adults Budget: $16,000,000 Unique Selling Point: Appeals to teenagers and adults using escapism and and interesting storyline. Where was it released/banned and why?: Released: 42 countries No bans Box - Office Performance: Opening Weekend - $6,868,397 (USA) Gross - $16,195,523 (USA) £1,196,718 (UK) Significant Cast / Crew: Megan Fox Amanda Seyfried Synopsis: Nerdy reserved bookworm Needy, and arrogant, conceited cheerleader Jennifer are best friends, though they share little in common. They share even less in common when Jennifer mysteriously gains an appetite for human blood after a disastrous fire at a local bar. As Needy's male classmates are steadily killed off in gruesome attacks, the young girl must uncover the truth behind her friend's transformation and find a way to stop the bloodthirsty rampage before it reaches her own boyfriend Chip. Distribution: 20th Century Fox Production Companies: Fox Atomatic Dune Entertainment Hard C Technology Used: Chroma Key - Green screen - > Flying Collapsing pole -> Impaling CGI -> Eating Make up -> Blood, teeth etc. Animatronics Other Companies: Fueled By Ramen - Soundtrack K.N.B Effects Group - Make Up Effects + Animatronics Technicolour Creative Services - Visual Effects Exchange: DVD Blue Ray Digital Download Cinema Online Streaming Marketing: Posters Trailers Talk shows Radio Magazines TV Internet

Red Riding Hood (2011) Genre: Fantasy / Horror / Mystery Target Audience: (12A) Audience over 12 who are interested in fantasy films. Budget: $42,000,000 (Estimated) Unique Selling Point: Modern twist to a classic fairytale story. Where was it released/banned and why?: Released: 41 countries Box - Office Performance: Opening Weekend - $14,005,335 (USA) Gross - $37,652,565 (USA) Significant Cast / Crew: Amanda Seyfried Lukas Haas Gary Oldman Billy Burke Catherine Hardwicke (Director) Synopsis: Valerie (Seyfried) is a beautiful young woman torn between two men. She is in love with a brooding outsider, Peter (Fernandez), but her parents have arranged for her to marry the wealthy Henry (Irons). Unwilling to lose each other, Valerie and Peter are planning to run away together when they learn that Valerie's older sister has been killed by the werewolf that prowls the dark forest surrounding their village. For years, the people have maintained an uneasy truce with the beast, offering the creature a monthly animal sacrifice. But under a blood red moon, the wolf has upped the stakes by taking a human life. Hungry for revenge, the people call on famed werewolf hunter, Father Solomon (Oldman), to help them kill the wolf. But Solomon's arrival brings unintended consequences as he warns that the wolf, who takes human form by day, could be any one of them. As the death toll rises with each moon Distribution: Warner Brothers Production Companies: Warner Brothers Pictures Appian Way Random Films Technology Used: CGI Chroma Key Other Companies: WaterTower Music - Soundtrack Chapman /Lenard Studio Equipment Dolby Laboratories - Sound mix Rhythm and Hues - Visual Effects + Animation Exchange: DVD Blue Ray Digital Download Cinema Online Streaming Marketing: Posters Trailers Talk shows Radio Magazines TV Internet

Sweeney Todd (2007) Genre: Drama / Horror / Musical / Thriller Target Audience: (18) Teenagers and adults interested in musicals Budget: $50,000,000 Unique Selling Point: Tim Burton dark musical twist to an historical event. Where was it released/banned and why?: Released: 57 countries Box - Office Performance: Opening Weekend - $9,300,805 (USA) Gross - $52,898,073 (USA) Worldwide - $152,523,164 Significant Cast / Crew: Johnny Depp Helena Bonham Carter Alan Rickman Tim Burton (Director) Synopsis: In the Victorian London, the barber Benjamin Barker is married to the gorgeous Lucy and they have a lovely child, Johanna. The beauty of Lucy attracts the attention of the corrupt Judge Turpin, who falsely accuses the barber of a crime that he did not commit and abuses Lucy later after gaining custody of her. After fifteen years in exile, Benjamin returns to London under the new identity of Sweeney Todd, seeking revenge against Turpin. He meets the widow Mrs. Lovett who is the owner of a meat pie shop who tells him that Lucy committed suicide with arsenic many years ago, and Turpin assigned himself tutor of Johanna. He opens a barber shop above her store, initiating a crime rampage against those who made him suffer and lose his beloved family. Distribution: DreamWorks Warner Brothers Pictures 20th Century Fox Paramount Pictures Fox-Warner Production Companies: Warner Brothers Pictures DreamWorks Pictures Parkes/Macdonald Productions The Zanuck Company Technology Used: Costumes CGI - setting Chroma Key Green screen - setting Mechanical chair Props Other Companies: Visual Effects Company - Motion Control Moving Picture Company (MPC) - Visual Effects Escape Studios Plowman Craven & Associates - 3D Cyber Scanning and Digital Modeling Exchange: DVD Blue Ray Digital Download Cinema Online Streaming Marketing: Posters Trailers Talk shows Radio Magazines TV Internet

Scott Pilgrim Vs the World (2010) Genre: Action / Comedy / Fantasy / Romance Target Audience: (12A) Teenagers and adults interested in gaming and fantasy films. Budget: $60,000,000 (Estimated) Unique Selling Point: Escapism and strange twist to gaming and fantasy. Where was it released/banned and why?: Released: 42 countries No ban Box - Office Performance: Opening Weekend - $10,609,795 (USA) Gross - $31, 494,270 (USA) Significant Cast / Crew: Michael Cera Anna Kendrick Mary Elizabeth Winstead Edgar Wright (Director) Synopsis: Scott Pilgrim plays in a band which aspires to success. He dates Knives Chau, a high-school girl five years younger, and he hasn't recovered from being dumped by his former girlfriend, now a success with her own band. When Scott falls for Ramona Flowers, he has trouble breaking up with Knives and tries to romance Ramona. As if juggling two women wasn't enough, Ramona comes with baggage: seven ex-lovers, with each of whom Scott must do battle to the death in order to win Ramona. Distribution: Paramount Pictures United International Pictures (UIP) Universal Pictures Production Companies: Universal Pictures Marc Platt Productions Big Talk Productions Closed on Mondays Entertainment Dentsu Relativity Media Scott Pilgrim Productions Technology Used: Chroma Key - Green Screen CGI Stunts Harnesses Other Companies: ABKCO Music and Records - Soundtrack Northway-Photomap - 3D Scanning Exchange: DVD Blue Ray Digital Download Cinema Online Streaming Marketing: Posters Trailers Talk shows Radio Magazines TV Internet

Monty Python’s Life of Brian (1979) Genre: comedy Target Audience: (15) Budget: $4,000,000 Unique Selling Point: Comic view of religion. Where was it released/banned and why?: Released: 19 Countries Banned in Ireland for eight years, as well as Singapore, South Africa, Malaysia and parts of the US. Bhutan banned it due to inappropriate religious content Box - Office Performance: Opening Weekend - $140,034 (USA) Gross - $20,045,115 (USA) Significant Cast / Crew: Monty Python group John Cleese Eric Idle Terry Gilliam Terry Jones (Director & Actor) Synopsis: Irreverent satire of Biblical films and religious intolerance focuses on Brian, a Jew in Roman-occupied Judea. After joining up with an anti-Roman political organization, Brian is mistaken for a prophet, and becomes a reluctant Messiah. Distribution: Cinema International Corp. Warner Brothers Pictures Warner-Columbis Filmverleih Paramount 20th Century Fox Production Companies: HandMade Films Python Pictures Technology used: Camera Sound Cartooning Other Companies: Chappell Recording Studio - Music Recording Gpil - Costumes Exchange: DVD Blue Ray Digital Download Cinema Online Streaming Marketing: Posters Trailers Talk shows Radio Magazines TV Internet