AutoUni Research Klaus H. Schaaf Presentation

Research Approach of the AutoUni Intelligent Merging of Basic Academic Research with Applied Industrial Research Overcome boundaries of space as well as of Institutions Shorten Time to Market Innovation Research University Research Innovation Campus Industrial Research Innovation = «commercialization of invention», Joseph A. Schumpeter

Volkswagen AutoUni as "Think Tank" for the Wolfsburg/Braunschweig area Clustereffect Wolfsburg Scientists and entrepreneurs develop future trends („Science meets Business“) through close relationships, spatial as well as personal Supporting Economic Growth Supporting Job Development Time Line January 2005: Definition of Topics in cooperation with Volkswagen and Wolfsburg AG Middle of 2005: Contracts with Partners for Future Labs February 2006: First 2-3 Future Labs working 2007: 5-6 Future Labs productive 2010: The first "old" Future Labs are replaced by new ones Concept of Research at Volkswagen AutoUni

Volkswagen AutoUni Education Schools Education Schools Research Organisation Economics and Business Admi- nistration Science and Techno- logy Humanities and Social Sciences Corporation-relevant Postgraduate Education as additional scientific qualification -Working on "Real Cases" -Learning by doing Research (e.g. Master Thesis) Culture & values of Corporation Learning Strategy & Technology Research

Volkswagen AutoUni Education Schools Education Schools Corporation-relevant Postgraduate Education as additional scientific qualification -Working on "Real Cases" -Learning by doing Research (e.g. Master Thesis) Future Labs – Research Labs -Limited Time Span -Cooperation-based Research with Partners (Industry and Akademia) -Result-oriented (New Products, Services, Processes) -Innovation-oriented (Commerzialisation of Inventions) Research Future Labs Research Future Labs Mobile Life Lab Age HMI Lab Research Organisation Still Open Economics and Business Admi- nistration Science and Techno- logy Humanities and Social Sciences Culture & Values of Corporation Research Learning Strategy & Technology

Fingerprint of AutoUni-Research Flexible Scientific Approach Scientific Approach Effective Communication Effective Communication Research Cooperative Real Cases Result Oriented Thinking Out-of-the-Box Thinking Out-of-the-Box Trans- disciplinary Trans- disciplinary  Multiple Perspectives (Technique, Economy, Society)  Spacial Closeness  Limited life span (3-5 Years)  Research cooperations with Industry and academic partners  Unconventional solutions  Break new ground  Observation  Analysis  Improvement  Future Labs  Flat Hierarchy  Short distances  Commercialization by means of new products, services, processes

Future Labs Age HMI Lab Sustaina- bility Standards Mobile Life Lab Wireless Wolfsburg Research of Innovation process - Creativity - Communication - Transdisciplinarity IP-Management - Consortium contracts - Business models - Multilateral Cross Functional Tasks Future Labs

Mobile Life Campus is the institutional framework for AutoUni Research Local merging of knowledge using Theme-based Future Labs, as a common project of a pre-competitive research consortium, built and financed by several equal partners Future Labs are: limited in life-span, innovation oriented, built on partnerships and result oriented. They offer short distances and cooperation with different scientists which are not achievable otherwise. The Future Labs are organized by Volkswagen AutoUni. AutoUni acompanies scientifically the transdisziplinary experiments "Future Labs". Future Labs are the Real Cases of Research at the Volkswagen AutoUni Research Organisation

Future Labs Areas of Research Research Program Corporate Tasks for AutoUni Areas of Research

Future Labs Areas of Research Innovation Research Corporate Tasks for AutoUni Research Program

Mobility Leadership Health ServicesSustainability Areas of Research Future Labs Innovation Research Research Program Corporate Tasks Areas of Research

StandardizationResearch of the Future Future Labs Research Program Corporate Tasks Areas of Research AgingOrganizational Fitness Mobility Leadership Health ServicesSustainability Future Labs Innovation Research Standardization Aging Research of the Future Organizational Fitness Areas of Research

Mobility Leadership Health ServicesSustainability Health Age HMI Lab Wireless Wolfsburg Mobile Life Lab Sustainability Standards Learning LabStrategy Lab…Organizational Energy Standardization Aging Research of the Future Organizational Fitness Innovation Research Research Program Corporate Tasks Areas of Research Future Labs Areas of Research

Mobility Leadership Health ServicesHealth Age HMI Lab Wireless Wolfsburg Mobile Life Lab Sustainability Standards Learning LabStrategy Lab…Organizational Energy Standardization Aging Research of the Future Organizational Fitness Innovation Research Research Program Corporate Tasks Areas of Research Future Labs Areas of Research

 Diskussion about participation at CELTIC-Program  Participation of Volkswagen Corporate Research  Looking for possible partners (network providers, hardware, services software, …).  Move to Mobile Life Campus beginning of 2006  Participation of students and teachers from Volkswagen AutoUni Status Test bed for wireless data transmission for a large city area:  Automotive and non-automotive use  Driver assistance, general business application, entertainment  Real case technical as well as economic evaluations  Impact on society Basic Idea Wireless Wolfsburg

 Discussion about build-up of an "Age Lab" with European focus (Support from MIT)  Age HMI development together with Stanford Center of Design Research (CDR), GRP, ERL  Move-in at Mobile Life Campus beginning of 2006  Search for industry partners Status Development of human-machine interfaces of new technical products, t aking into account the specific needs and demands of the ever-growing number of senior citizens within a technology-oriented society. Basic Idea Age HMI (Human Machine Interface) Lab

 First talks have taken place, new round of discussion in preparation  Possible partners: Intel, Disney, Sony, XM-Radio, VW, Stanford, etc.  Move-in to Mobile Life Campus beginning of 2006  Future participation of students and teachers of Volkswagen AutoUni Status Innovative enhancement of existing technologies and braking ground for new technologies to achieve easily usable transfer of information and entertainment content to the car, taking into account economic assessments and developments of and within society Basic Idea Mobile Life Lab

 Discussion and definition of tasks with Volkswagen Corporate Research  Possible Partners: Large suppliers  Move-in to Mobile Life Campus beginning of 2007 Status Development of standards for different aspects of sustainability ranging from ecology to management; Integration of economical aspects (Triple Bottom Line); development of benchmark tests and execution of benchmarks Basic Idea Sustainability Standards

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