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Presentation transcript:

Hosted by Dinah Ramirez Training Specialist ext# 8047

Today’s Outline

What is it? Provides users with access to robust and highly-detailed demographic data (spanning the entire U.S.). It is ideal for gaining consumer and market insight as users consider opening a business finding an untapped audience for their products/services analyzing the shifts and needs of a given population and so much more!

What’s in it?  2010 Census Data Files  Demographics  Population  Households  Consumer expenditures  Retail spending  MOSAIC lifestyle categories  And More!  Maps & Geographic Business Intelligence

Who should use it?

What can they do with it?

How do they use it? SCENARIO: A local entrepreneur needs to know the outlook for establishing a photography studio in the _________ area and targeting the surrounding area for his business plan. Information to Gather for Business Plan:  Area population  Median household incomes  Target market Middle and upper income households Families with children  Estimates of population trends/growth which would support such a business  Anything else?

Option 4 Dinah Ramirez Customer Education Specialist ext# 8047

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