Communication Skills as Career Filters Chapter 1 Communication Skills as Career Filters

Build Your Communication Skills Textbook Your Guide Instructor Your Coach Bonus Resources See http://www.cengagebrain.com Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 1, Slide 2

Advancing in a Challenging World of Work Renewed emphasis on ethics Anytime- anywhere and nonterritorial offices Innovative communication technologies Emphasis on work groups and virtual teams Flattened management hierarchies Heightened global competition Advancing in a Challenging World of Work Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 1, Slide 3

The Communication Process Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 1, Slide 4

Building Powerful Listening Skills Stop talking. Control your surroundings. Establish a receptive mind-set. Keep an open mind. Listen for main points. Capitalize on lag time. Listen between the lines. Judge ideas, not appearances. Hold your fire. Take selective notes. Provide feedback. Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 1, Slide 5

Nonverbal Communication Eye contact, facial expressions, and posture and gestures send silent messages. Time, space, and territory send silent messages. Time (punctuality and structure) Space (arrangement of objects) Territory (privacy zones) Appearance sends silent messages. Business documents People Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 1, Slide 6

Building Strong Nonverbal Skills Establish and maintain eye contact. Use posture to show interest. Improve your decoding skills. Probe for more information. Avoid assigning nonverbal meanings out of context. Associate with people of diverse cultures. Appreciate the power of appearance. Observe yourself on video. Enlist friends and family. Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 1, Slide 7

Culture and Communication Good communication demands special sensitivity and skills when communicators come from different cultures. Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 1, Slide 8

Dimensions of Culture: Context High-Context Cultures Relational, collectivist, intuitive, contemplative Japan, China, Arab countries Low-Context Cultures Logical, individualistic, linear, action-oriented North America, Scandinavia, Germany Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 1, Slide 9

Dimensions of Culture: Individualism High-Context Cultures Tend to prefer groups values, duties, decisions Low-Context Cultures Tend to prefer individual initiative, self-assertion, personal achievement Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 1, Slide 10

Dimensions of Culture: Formality High-Context Cultures Tend to place more emphasis on tradition, ceremony, and social rules Low-Context Cultures Tend to place less emphasis on tradition, ceremony, and social rules Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 1, Slide 11

Dimensions of Culture: Communication Style High-Context Cultures Rely on nonverbal cues and total picture to communicate Low-Context Cultures Emphasize words, straightforwardness, and openness Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 1, Slide 12

Dimensions of Culture: Time North Americans Correlate time with productivity, efficiency, and money Some Other Cultures See time as an unlimited and never-ending resource to be enjoyed Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 1, Slide 13

Intercultural Workplace Skills Barriers Ethnocentrism: the belief in the superiority of one’s own culture Stereotypes: oversimplified perceptions of behavioral patterns or characteristics applied to an entire group Overcoming Barriers Tolerance: learning about and appreciating other cultures Empathy: seeing the world through another’s eyes, being nonjudgmental Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 1, Slide 14

Communicating Interculturally Oral Communication Use simple English. Speak slowly and enunciate clearly. Encourage accurate feedback. Check frequently for comprehension. Observe eye messages. Accept blame. Listen without interrupting. Smile as appropriate. Follow up in writing. Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 1, Slide 15

Communicating Interculturally Written Communication Consider local styles. Consider hiring a translator. Use short sentences and short paragraphs. Avoid ambiguous wording. Cite numbers carefully. Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 1, Slide 16

Communicating Effectively With Diverse Audiences on the Job Understand the value of differences. Seek training. Learn about your cultural self. Make few assumptions. Build on similarities. Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition Chapter 1, Slide 17

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