Taking it to the Next Level: Layered Content User Experience Webinar Series ~ presented by Kristiana Burk.

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Presentation transcript:

Taking it to the Next Level: Layered Content User Experience Webinar Series ~ presented by Kristiana Burk

Remember 3 Guiding Principles of Generation X & Y technology is personal one word sums it up: infotainment they expect you to come to them

They Can’t Live Without… Experienc e Transparency Reinventio n Connection Expression Taken from Mind Your X’s and Y’s by Lisa Johnson –

Reaching Out… - short and sweet - quirky and consumable - remember: I want to share! - go where they are - get them involved / turn it into a cause

What is Layered Content? Content placed over the top of “core content” on your site with the strategic intent of: - being “sticky” - engaging the user - teasing or highlighting deeper core content

Types of Layered Content - polls - quizzes - factoids - slideshows - image galleries - video - grab n’ go lists - rss feeds - top 10 lists - podcasts - blogs - quotes

Layered Content Examples:

Layered Content Examples: mental_floss

Layered Content Examples:

Layered Content Examples:

Layered Content Examples:

Example Grab n’ Go Topic News Background Info Images Timeline Quotes

Example Grab n’ Go Topic Images Background Info Web Links Articles Videos

Layered Content Examples: LibGuides

Layered Content Examples: Johnson & Wales

Layered Content Examples: Go Where They Are

Modules in LibGuides to Get You Started - Rich Text / Dynamic Content / Scripts - RSS Feed - Podcast Feed - Embedded Video - Books from the Catalog - Dates & Events - Interactive Poll

Wrap It All Up Next Week… Join us for the last webinar of the series next week on how to tie all of the User Experience concepts that we’ve discussed into a comprehensive, thematic package that provides engagement and context for your users. Please Note: The “Information Amusement Park” and “Mix It Up” webinars are being combined into one final webinar for January 22 nd at 3pm. Register for the event here: A Note will go out from SpringShare shortly.

Thank you! Kristiana Burk Channel Director