E-marketing Distribution It ’ s All About Place!.

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Presentation transcript:

E-marketing Distribution It ’ s All About Place!

NEW INTERNET COMPANIES New Online Retail Brands –Amazon, Overstock.com, etc. New Online Manufacturer Brands –Dell.com, Gateway.com, etc. Online Auction Sites –eBay, Craigslist, etc.

WHOLESALERS Retailers order directly from wholesalers Can check stock & look at current promotions More effective than relying on merchandisers US Foodservice Website

AGENT SELLERS There are a lot of different types of agents. Avon cosmetics is well-known Customers can choose to order from their rep or online

Franchises/Affiliations Many types of franchises Online equivalent “ affiliation ” Franchise owner develops network of affiliates that displays goods, services or solutions on the affiliate website

VENDING & AUTOMATED RETAILERS Vending machines can use IT and Internet to communicate with a server giving information on product supplies and selling patterns

NEW COMPANIES CHANNEL

NEW ONLINE RETAIL Wouldn ’ t have been conceived without the creation of the Internet Entrepreneurs invested heavily in all sorts of start-ups Most didn ’ t succeed

New Online Manufacturers Entrepreneurs saw opportunities for developing online manufacturer ’ s brands. Took advantage of technology & enabled innovative new products adapted to customer preferences. IT allowed efficient and effective operations - assembly & logistics

ONLINE AUCTION SITES New Business Idea - Consumer-to- Consumer (C2C) business This was not possible prior to the Internet (Yard sales aren ’ t businesses)

PRE-EXISTING COMPANIES THAT E-MARKET BANKING RETAILERS DIRECT DISTRIBUTORS WHOLESALERS AGENT SELLERS FRANCHISES VENDING

E-MARKETING CHANNEL FOR PRE-EXISTING COMPANIES

Customer Relationship Management The establishment, development, maintenance and optimization of long- term mutually valuable relationships between consumers and organizations

BANKING & FINANCIAL SERVICES ONLINE Banks & financial services have done great with online banking services Save money on property and labor Use software & CRM approaches

ONLINE RETAIL BRAND Existing retailers took advantage of this new method of reaching customers Extends products & services to consumers via internet Enhances traditional marketing

DIRECT DISTRIBUTION Organizations have access to consumers worldwide Brand loyal consumers - such as sports fans- are now able to buy directly from their preferred club Cuts out the intermediaries