Social Media Career Fair. Getting Active in Social Media. Today.

2 “The skills you had that got you the job are not the skills you need to do the job.” Ford Motor Company

your old job Communications strategy Internal communications Media analytics Media relations Community relations Business metrics Communications planner Hard worker your new job Futurist Driving instructor Marriage counsellor Speed dater Mah-jong player Astronomer Bicycle repairman Dragon Boat racer 3

but first. 4

airwaves one to many movable type one to many telegraph & phone one to one recorded image one to many 500 years 4 revolutions

“the largest increase in expressive capability in human history.” - Clay Shirky, Author REVOLUTION GLOBAL ONLINE

publishers formerly known as audience many to many

“Every generation needs a new revolution.” Thomas Jefferson

two drivers trusttechnology 9

Insert image in this space 10 in one generation the nature of trust has changed irrevocably

trust to operate in society’s best interest o Armed forces+43% o NGOs+27% o Education system+26% o Health system+17% o Trade unions/labor+2% o Legal system-2% o Global companies-9% o Large national companies -10% Accenture The Business of Trust, World Economic Forum “Voice of the People Forum”

12 Insert image in this space 12 ‘The Occupy Movement’ began 17/9/11 and is now global Profile of Protestors: “1/3 were older than 35, half were employed full-time, 13% were unemployed and 13% earned over $75,000.” – Baruch College School of Public Affairs

You Are No Longer Trusted

but we trust Miss Fong in Hong Kong

trust me

Asia-Pacific mobile internet users will nearly double from million in 2011 to more than 1.22 billion in 2015 eMarketer Asia-Pacific mobile internet users will nearly double from million in 2011 to more than 1.22 billion in 2015 eMarketer

powerful easy fast connected ubiquitous cheap in your pocket now

your new job instructions

build a culture honesty only policy identify yourself social media guidelines training constant communication clarity about home, work don’t start unless committed inform educate repeat

20 people trust brands that build a personal relationship Blogs Social Networks Online Communities Radio Online Brand Content TV Search Rewards Programs Mobile Marketing Print Direct Mail Opt-in Online Display Advertising Mass Targeted Personalized TrialAdvocacy Relationships AwarenessLoyaltyConsideration TRUST Personalization DigitalTraditional 20

start by listening

how to listen how to listen social media monitoring

try talking

outreach basics start small be consistent create a unique voice be relevant build a network, create allies register everywhere listen and respond register connect find your voice

“We have studies showing that brands connecting aggressively through social media are generating far greater revenue growth than those that are not. Marc Pritchard, Chief Marketing Officer, Proctor & Gamble, September,

harness your network

building allies create relationships know who is who conversations are two way be supportive make it habit to be online listen and help ask for guidance, feedback be really quick to make friends be a friend

in a connected world, power shifts to those best able to connect. Dov Seidman “ ”

constantly evaluate

milestones link to business plan measure engagement trial programs ask for feedback understand measure evaluate

Insert image in this space 32 the price of success is hard work

33 Corporate Communications Media relations Change management Corporate branding and positioning Reputation management Crisis communications Issues management CSR programmes Internal communications Financial Communications Investor Relations Financial reporting Mergers & Acquisitions Corporate Defense Management Buyouts IPOs/Listings/Capital raisings Private Equity communications support Restructuring Public Affairs Government Relations Competition issues Merger control issues Regulation issues Litigation support European Affairs Opinion building Policy and legislation monitoring now a word from my sponsor… Social Media Listening and Analysis Policy Development Stakeholder Engagement Program Development Training Outreach Crisis Communications

34 Over 350 highly experienced professionals Over 40 nationalities Blue-chip clients Global Footprint, Local Knowledge, Coordinated Across the World 31 offices, 25 countries, 6 continents, 1 firm

35 “ If you don’t like change, you’re going to like irrelevance even less.” General Eric Shineski, Retired Chief of Staff, U.S. Army

36 Read: FacingChina.me FacingChina Attend: #3Shots :00 Download: SlideShare.net/ Wallyballoo Follow

37 questions?