© Copyright 2008 STI INNSBRUCK Publication rules in TVB use case Nelia Lasierra

TVB use Case 2 Started a collaboration in September of 2013 (STI & TVB) Strategies to enhance the visibility of their website and deal with the multi-channel dissemination challenges. –Semantic annotation in the website, blog –Dissemination of content with Dacodi

The Challenges Scalable Multi Channel Communication: Reach the greatest possible target audience with the smallest possible effort Reduce the amount of work required for filling out and observing the various communication channels Enable more precise targeting and optimized positioning 3

The Solution: implementation 4

Publication rules When to publish? Where to publish? What to publish? How to publish? 5  Determined by the publication rules in the weaver

Publication rules  According to the publication rules we can determine:  When the information should be published  E.g. in the case of an event: the week before, the date of the event  In which channels should be suggested the publication of the new content  Facebook, Twitter, Youtube, LinkedIn (channels used by TVB Innsbruck)  If the same content should be disseminated in all the channels  If 1 or several publications should be created  Different content disseminated in different channels 6

Publication rules  If we want this to work:  Content should be annotated with schema.org  According to the selected channel a content adaptation is required. 7

Conceptual Approach Conceptual Solution: 1.Separate content from channels 2.Defining models for content and channels 3.Then, interlinking content and channels models with an intermediary component OC presentation available: 8 Zaenal Akbar, José María García, Ioan Toma, Dieter Fensel. On Using Semantically- Aware Rules for Efficient Online Communication. The 8th International Web Rule Symposium, Prague, Czech Republic, August 18-20, 2014

Implementation (production version) 9 Guvnor Drools 7 rules (blog posts, events (web information))

Implementation (production version) 10 Rules related to publications on the web (1) What? Where? How?

Implementation (production version) 11 Rules associated to publications related to Events (6) –Information from annotations is extracted related to the dates of the events and used to suggest a publication –Suggest publications if the event is in: 2 weeks, 1 week, next monday, now both for facebook and twitter What & When?

Improvements Groups –Allow to post the same publication through the different channels –1 publication adapted to the most restrictive channel E.g. In terms of characters space & image –Improve the performance of the weaver (less objects, less rules) –Also possible to create channel request associated by requirements Same publication for twitter and LinkedIn 12

Implementation (next version) 13 What? How? Exactly same content in the 3 channels published according to the most restrictive channel

What happens when new content is detected? 14

Thank You! 15