LOYALTY PROGRAM 10th August 2015

Overview References Member Benefits Earn Points Redeem Points How to record?

Overview Apricot Privilege Program (APP) is the loyalty program to provide privileges, discounts, special offers, exclusive services,... to members. More than creating a package of benefits and offerings, the loyalty program shows how Apricot Hotel treat our loyal customers. The loyalty program is an integral part of the guest satisfaction efforts in order to build brand loyalty and recognition.

Overview References Member Benefits Earn Points Redeem Points How to record?

References AccorHotels Free Loyalty Programme Online Management System to manage the points history of guests. Guests can choose the rewards: Discount on their stay, Vouchers, conversion of their points into airlines miles,... Earn&Redeem Points: (Depend on the brand and card status) 1eu = 2 points  1,000eu spent = 2,000points = 40eu to use towards your next booking BenefitsClassicSilver (10RN pts) Gold (30 RN – 10,000pts) Platinum (60RN – 25,000pts) Priority Check in ●●●● Late check- out ●●● Free upgrade●● City Car in 4 hrs ●● Access to E.Lounge ● Free soft drink at minibar ● 10% spa & 10% F&B ●

References Marriott Rewards - Free Loyalty Program Online Management System to manage the points history of guests. Guests can redeem points Online & choose the rewards: Discount on their stay, Vouchers, miles,... Earn&Redeem Points: (Depend on the brand and card status) 1$ = 10 points (spend on room rates) 750$  4,500$ = 7,500 points  45,000 points = 01 Night Stay (depending on the hotel brand, location and type) BenefitsRewardsSilver Elite (>10RN) Gold Elite (>50RN) Platinum Elite (>75RN) Special Discounts●●●● Priority Check-in●●●● Late Check-Out/ Weekend Discount ●●● Free Upgrade Free local phone call ●● Bonus on points for stays20%25%50%

References Starwood Preferred Guest- Free Loyalty Program Online Management System to manage the points history of guests. 2 levels: Preferred Guest – Base membership level Elite Preferred Guest – Gold Level (10stays/25RN) Elite Preferred Guest – Platinum Level (25stays/50RN) Guests can redeem points Online & choose the rewards: Discount on their stay, Vouchers, conversion of their points into airlines miles,... Benefits: 35% off published rate, Earn&Redeem Points: (Depend on the brand and card status) Some BenefitsPreferredGold (25RN)Platinum (50RN) Points earned/01$ spent 2 points3 points 4 pm late Check out ●● Welcome Gift Free Upgrade ●● Stay 5 nightsGet 01 night

Overview References Member Benefits Earn Points Redeem Points How to record?

Member Benefits Apricot Privilege Program (APP) is a Free membership program 03 levels: ▫Basic level (every guests can join) ▫Gold Level (10,000 pts or 20 Room nights) ▫Platinum Level (30,000 pts or 50 RN) What will customers get by joining APP? ▫ Personalised services ▫ Priority check-in ▫ Special gift for guest’s birthday ▫ Be the first who receive special promotions & offers ▫ 10% off F&B services ▫ 10% off Spa Treatment ▫ 5% off Best Available Rate while booking on apricothotels.com apricothotels.com

Special Benefits by Level BenefitsBasicGold (13,000 pts)Platinum (30,000 pts) Points earned/01$ spent5 points8 points10 points 2,500$ spent = 12,500 pts01 Free Night at Sketch Room Special Welcome Drink●● Free Room Upgrade●● Free 01 soft drink in the minibar ● 15% off Spa treatment● 15% off F&B services●

Special Benefits by Level BenefitsBasicGold (10,000 pts)Platinum (30,000 pts) Pressing Service ● Free 02 laundry items/ booking ●

Overview References Member Benefits Earn Points Redeem Points How to record?

Earn Points 1 $ = 5 points 2,500$ = 12,500 points  Every 12,500 points earned, members can redeem 01 room night at Sketch Room or 01 voucher valued at 50$ Spend Earn Redeem

Overview References Member Benefits Earn Points Redeem Points How to record?

Redeem A-Points Guests could redeem A-Points for Free Night Voucher

Overview References Member Benefits Earn Points Redeem Points How to record?

How to record Using special Loyalty Program Software This program allow you to award points for money spent Loyalty Program Strategy Special Software to manage Printed Card & Embossing Machine Special staff in charge of the program