Best Seller Mega Minds With New York Times Best Selling Author Peggy McColl 1

Slight Schedule Change Monday, July 6 th at 12noon – 2 Hour Strategic Planning Session The New York Times Best Seller Blueprint 2

Private Facebook Group 3

This Webinar Platform and Brand Building: Creating a Recognized Worldwide Brand 4

What’s a “Brand”? Widely Used and Recognized An Identity A Product, A Business, A Person, A Series, A Concept 5

Why Create a Brand Adds Financial Value Influences Purchase Decisions Creates Momentum The Bigger the Brand The Greater the Chance of Success with the New York Times Best Seller List! 6

Author Brands The Author A Single Book Multiple Books A Book Series A Category / Genre Fiction & Non-Fiction 7

Building / Constructing It Takes Time Start with A Vision of the Outcome Create a Plan Get on With the Work This is an Ongoing Process 8

Your Brand is Recognized When … People think of ____________ and they think of YOU. 9

Can a Brand be? A Book? An Author? A Series of Books? An Author’s Work? An Author’s Business? Or More than One of These? 10

A 3 Step Process Decide on Your Brand Create the Language / Wording / Messaging Claim It! 11

Walk Through Each Step 12

#1. Decide on Your Brand What You DO Your Specialty / Expertise Think “Benefit” How Will You or Do You Stand Out? How Do You Want to be Recognized? 13

#2. Create the Language / Wording / Message Clear Descriptive Benefit-Oriented Easy to Understand A Few Words May Be More Than One “Thing” / Description 14

#3. Claim It On Your Website In Your Signature With Your BIO The Introduction for Presentations / Speeches 15

Critical Success Factors Visually Appealing (a fraction of a second) Engagement Focus on Giving / Caring Be Visible Consistency (Color, Font, Style) 16

Peggy McColl 17

Bruce McGregor: The GPS Guy 18

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The Hunger Games 20

Jo Campbell Hipkin 21

Build Your Foundation “Without the foundations of a strong brand, most authors will never become a Best Seller.” 22

An Example of a Brand 23

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Dr. Wayne Dyer 25

Hasmark 26

Define Your Brand What do you want to be known for? What do you specialize in? What are some words could/would describe your brand? What would you love for your brand to look like / portray? Would you like a logo / design that people can associate with you and your brand? 27

When? How Often? As early as humanly possible 6 Months BEFORE Your Launch Consistency is Key Keep It Going 28

Platform Building Start with One Area of Platform Building Do Another Do Them Well 29

Platform Building A Website List Social Media (Facebook / Twitter / Linked In) Videos (YouTube Channel) Blog Interviews / Publicity Television Speaking Engagements Goodreads 30

Goodreads Cover – similar to other online sites, most readers view the book cover as a thumbnail. A cover that communicates strongly at this size is key. Book Description – The value proposition for the book is extremely critical on Goodreads. Social Interaction – Remind your existing friends or fans to review your book on Goodreads and add it to their shelves. Put the Goodreads badge on your website to drive people to engage with your book. 31

Forbes “Without a strong and loyal fan base, there are few routes to these lists!” 32

AS an Example: An Opt-In On Your Webiste Create an Opt-In On Your Website Give Something Away for FREE Ensure it is Something of TRUE Value Keep in Consistent Touch with Subscribers 33

The Strategy Session Creating the Plan Essential Steps Actionable Items Blueprint to Follow 34

Absolutely Essential Flexibility Outcome Focused Detachment Trust / Faith / Knowing ACTION! 35

Open Q & A 36